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Aspen increased lift prices

post #1 of 28
Thread Starter 
I heard today that Aspen has increased they lift ticket prices to $87.00 per day.. They also said that only 10% of tickets are sold at this price because of packages and discounts..

I bet Vail raises their price soon.. It happen that way last year.
post #2 of 28
$1699 for the full pass, early season, Ouch! Good thing my birthday is coming up.
post #3 of 28
Quote:
Originally Posted by SHREDHEAD View Post
$1699 for the full pass, early season, Ouch! Good thing my birthday is coming up.
no discount Shred? I thought the 1249.00 I am going to spend is crazy. Just means I MUST ski more days to make it cost effective.
post #4 of 28
So only 10% of their total ticket sales comes from window sales? That's pretty low. Maybe it was 10% of their skier count?
post #5 of 28
Its bound to happen. You guys can always get a job for ski co at $12/hour and get a free pass. Its totally a great hookup. :

At least at Aspen you pay for the lack of crowds. Vail has similar prices to ski with a bunch of other yahoos.
post #6 of 28
Thread Starter 
Quote:
Originally Posted by MAGGOT View Post
Its bound to happen. You guys can always get a job for ski co at $12/hour and get a free pass. Its totally a great hookup. :

At least at Aspen you pay for the lack of crowds. Vail has similar prices to ski with a bunch of other yahoos.

Amen, brother..
post #7 of 28
Quote:
Originally Posted by vinn View Post
So only 10% of their total ticket sales comes from window sales? That's pretty low. Maybe it was 10% of their skier count?
I think it's more likely that it's 10% of total ticket sales. We're fully a destination area, and really don't get that much walk up day business, compared to the areas nearer to Denver.
post #8 of 28
Why not make it $100. There's probably a little trepidation by the Aspens and Vails to crack the $100 barrier. Golf courses all over are charging $100 and up for green fees, and many of these courses are less than special. At least Aspen and Vail are the Pebble Beaches of their industry. Trust me, nobody like to save money on skiing more than me. But when I look around when I'm in Vail, people are dropping alot of money in the stores, restaurants , and bars. They are on vaction and don't care. I acknowledge the majority are in on packages, but at Vail the Peaks Rate looks like it only saves you a couple of bucks off the ticket window price. Unfortunately, I think the majority of skiers at Vail and Aspen will pay more and not blink.
post #9 of 28

Classic 4 Pass??

Does anyone know if the C4P is going up in price?? The web site is being cranky...

I bought one last year for 149$..which was a pretty good deal..actually a *very* good deal

I bought one in person in Edwards at River Walk (major Vail/BC territory) last year so now I can renew online .....
post #10 of 28
I honestly think that a lot (maybe not most, but a lot) of Vail and Aspen's visiting skiers are happier when prices go up. I know it sounds crazy, but some of these people have a LOT of money. I've seen how they throw it around. A lot of them might ride the lifts up at noon, take one run, head into the restaurant to drink wine for the next two hours, take another run or two, and head home. I've also seen how they talk to their friends, and for some of them, a ski vacation is really a status symbol.

I dunno, it sounds crazy, but after working various customer service jobs in Aspen throughout high school and off and on during college for the past few years, its the sense that I've gotten.
post #11 of 28
The destination customer really only sees the package price. The $13 difference between $87 and $100 isn't an issue at that point. Adding an extra day of skiing to the package is usually sold at a discounted rate too. If $13/day is a big deal, A or V is going to feel VERY confining.

$100/day one-off is coming soon enough though.
post #12 of 28
I do know that you have to be careful with increases. Even with the very wealthy. Whether they can pay it or not is not the issue. They need to see value increase, and they refuse to be gouged. That's how they got wealthy.

I know that our guys go through a lot of thinking and planning and considering with prices every year. It does make a difference. Especially for us, because we have so much return business. If we just blast them every year, they will not feel treated so nicely.
post #13 of 28
^^^^ Very true.
Deal makers all that I know. Never expect to pay list price. "What can you do for me if..."
post #14 of 28
From the instructing side aspen mountain(s) are amoung the best paying in the country.

In fact one very talented young epicskier has transfered to aspen for the next year.
post #15 of 28
Quote:
Originally Posted by BushwackerinPA View Post
In fact one very talented young epicskier has transfered to aspen for the next year.
and who would that be?
post #16 of 28
Quote:
Originally Posted by lloyd braun View Post
and who would that be?
Not me, Snowbird's terrain and snow and cheap living are keeping me here.
post #17 of 28
Quote:
Originally Posted by weems View Post
I do know that you have to be careful with increases. Even with the very wealthy. Whether they can pay it or not is not the issue. They need to see value increase, and they refuse to be gouged. That's how they got wealthy.
That's a good point actually. One of the issues in Colorado is that ALL the resorts look to Aspen to set the pricing. Now that Aspen has bumped their pricing, the day tickets everywhere else this year will go up $1 - $2. So while Aspen can get away with incrementally increasing their prices, it's harder for, say, Breckenridge to get away with it. However, Breck feels it needs to because it tries to track a few dollars short of Vail and in turn Copper feels like it needs to match pricing, etc.

On the flipside, Vail's season pass prices set the pass price for the front range resorts. It's very much a game of who blinks first.
post #18 of 28

Why bother with Aspen?

Hmmmm...$435 for 5 days at Aspen or an entire season with the Colorado Pass or the Rocky Mountain Super Pass for about $449. No brainer.
post #19 of 28
Quote:
Originally Posted by scaryfast View Post
Hmmmm...$435 for 5 days at Aspen or an entire season with the Colorado Pass or the Rocky Mountain Super Pass for about $449. No brainer.
Both!
post #20 of 28
Quote:
Originally Posted by scaryfast View Post
Hmmmm...$435 for 5 days at Aspen or an entire season with the Colorado Pass or the Rocky Mountain Super Pass for about $449. No brainer.
Sure, that's a great deal, no doubt. But a list price, 5 day at Vail, will be just as much and they all have to wait in line with all the Colorado Pass holders.

I would never recommend Summit County for a destination ski trip because of those passes.

If I lived in Denver, I would still get the Aspen Classic pass for those weekends when Vail's hitting 25K skier days. A big day on Aspen Mt. is 2-3K.
post #21 of 28
People can be very selective in what they remember. I had the good fortune of skiing Chamonix last year and my wife still can't get over the fact that both our apartment and the lift tickets were cheaper than in the USA. Of courese EVERYTHING else is sight was higher. I think a lot of folks view the lift ticket cost as a very big part of the overall cost of their vacation. Sometimes it is, but for some folks it's less than their food cost! Let's face it, this is an expensive hobby.
post #22 of 28
Quote:
Originally Posted by steveturner View Post
People can be very selective in what they remember. I had the good fortune of skiing Chamonix last year and my wife still can't get over the fact that both our apartment and the lift tickets were cheaper than in the USA. Of courese EVERYTHING else is sight was higher. I think a lot of folks view the lift ticket cost as a very big part of the overall cost of their vacation. Sometimes it is, but for some folks it's less than their food cost! Let's face it, this is an expensive hobby.
Hobby? HOBBY!!!::

The wrath of God shall now befall you for being so blasphemous.
post #23 of 28
Quote:
Originally Posted by scaryfast View Post
Hmmmm...$435 for 5 days at Aspen or an entire season with the Colorado Pass or the Rocky Mountain Super Pass for about $449. No brainer.

I think that is a great idea......Then we don't have to see you front rangers around these parts.
post #24 of 28
This is why you demand, at the minimum, a 2-day pass to the 4 mtns. when negotiating your pay in this valley. Otherwise what would you do in the Winter? Pay $160 every weekend to ski?
post #25 of 28

Front rangers suck but send us your money....

Quote:
Originally Posted by lloyd braun View Post
I think that is a great idea......Then we don't have to see you front rangers around these parts.
Sorry my patchoulli smellin brah's aren't good enough to grace the fur filled slopes of Aspen. We peasants will have to bear the suffrage of those sun filled days in Blue Sky Basin. Maybe one day I can collect enough aluminum cans to afford an $87 dollar lift ticket.
post #26 of 28

Apples vs Oranges

Quote:
Originally Posted by scaryfast View Post
Hmmmm...$435 for 5 days at Aspen or an entire season with the Colorado Pass or the Rocky Mountain Super Pass for about $449. No brainer.
You are talking walk up prices vs season pass prices..last I heard Copper was up to around $65 for a walk up, which equals around $325 for 5 days...nothing against Copper, but the skiing at the Aspen Mountains is usually far better with the fraction of the crowds.

The Aspen Classic is only $159 for 4 days..you can buy one living in Denver and all. Enjoy the lack of front range crowds, if only for 4 days, and let the walk ups support your discount
post #27 of 28
Quote:
Originally Posted by scaryfast View Post
Sorry my patchoulli smellin brah's aren't SMART enough to grace the fur filled slopes of Aspen. We peasants will have to bear the suffrage of those sun filled days in Blue Sky Basin. Maybe one day I can collect enough aluminum cans to afford an $87 dollar lift ticket.
there fixed it for you!
post #28 of 28
Who needs a lift ticket? Last year I drove up Ajax. I found lots of snowmobiles parked in the knee-high weeds. The only fur I saw on the slopes was on the local brown bears and deer. Kinda dusty drive too. Could you do something about all those rocks?

It's fun in the winter too. :::
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