Originally Posted by comprex
Yeah, pretty funny to see beer folks adopting wine stuff (previous examples: no-detergent hot water only washing, no-rag drying, pre-rinse with the drink then throw out, now glass shape).
One of them "beer folks," I'm glad to see that some of our quirky personal habits are making it to the mainstream.
Customized glassware is nothing new. Most Belgian breweries have very highly specialized vessels, and have for as long as they've had their beer. There's no way in Köln (Cologne) that you'd get a Kölsch in anything other than a stange, and weissbier has traditionally had a special glass to handle the copious amounts of foam that it carries. It's just that for the last 60 years or so, beer in the US (outside of craft brewing circles) has been brewed in such a way that you would probably be best off minimizing the flavor and aroma elements (thus the need for "ice cold" beer).
I will admit, though, that Koch is playing this up a LITTLE much, the same way he does with his "hops are to beer what grapes are to wine" stuff...