Originally Posted by Philpug
I wonder what percentage of ASC/Kton pass holders already took atvantage of other mountains "early bird" pass deals while the folks at Powdr were dragging their feet.
I really admire the effort you are putting in this and taking the torch in this endeavor.
Kudos to you.
I haven't had time to go through all of HS' analysis here and at KZone, but from what I've seen the assumptions/calculations look pretty reasonable. Although after the "what do we need" part is done, the marketing/management team needs to determine market value as well. Like all product markets if a competitive mix of services/product isn't matched to the customer Killington wants to attract, then customers will find better value elsewhere. I'm specifically thinking at the higher end of the price list. Killington has location over Stowe, but things will have to be spruced up to deliver the same value at $1,100 -$1,500.
I've mapped out 43 New England mountains to see what is happening with pass prices - five small operations don't offer passes, 22 have announced pricing for 07/08 and with few exceptions there's not much below $600 for a pass that offers skiing any day of the week. Again a few options at "smaller" operations - like Wildcat had a $499 pass, but it has increased to $669 now. Peaks continued on with a modified version of an A41, which is something K-ton will likely have to compete with for the frequent weekend crowd. K-ton and Mt. Snow are in the same "zone" as far as travel for the MA and points south crowd. Based on what has been announced and where others are likely to price, HS' estimate of $900-$1,000 is in the ballpark for an unrestricted 7-day pass. Possibly $500-650 for one with blackouts, but that is now a rare type of pass. Discounts are starting to revert to the older model of midweek, 6-day, and 7-day. Want to ski Saturday .. you pay. Many 7-day passes don't have blackouts, but they are up in the $900+ range. Sunapee's options are surprising - high, but their 7-day passes are tied up with multi-mountain arrangements.
15 mountains have yet to announce pricing - K-ton, SR, SL, Smuggs, Jay, Bretton, Ascutney, Camden, Lost Valley, Bromley, Ragged, etc.
So, bottom line I think it has been reasonable for K-ton's owners to study the market and get their hands around how they are going to position themselves. Almost all of the early purchase deadlines are much later this year than in the past.