He continues on:
In many spots around the globe, the financial support for the alpine World Cup is waning and in some cases economically tanking. In major markets such as the United States, the alpine World Cup coverage is minimal despite the United States having one of the strongest teams on the circuit and its best in years. Poker, fishing and bull riding generate far more viewing interest and television coverage.
I know there have been threads on this before, but the FIS is now taking serious change in scheduling and format for the alpine racing WC. Skiercross is slated for the next Olympics. And IOC Prez Jacques Rogge is a big fan of snowboard. Although I am a snowboard race coach, I love skiing, too, and would hate to see the WC diminished in any way. Killy, Thoeni, Stenmark, the Mahres, Tomba, Street and Maier have always been heroes of mine.
Pay heed, FIS. The IOC is looking at ways to generate young audiences. The alpine World Cup is run by sedentary old men and its audience is growing older by the day. It may be more than a shame to waste the opportunity that will be presented to the full FIS Council this spring. Lack of change could signal to both sports fans and the IOC the run of the first “World Cup” circuit is over. If it denies the challenge of change, members of the FIS may take notice when alpine skiing is no longer accepted as a Winter Olympics sport, and that may not be far in the future.
Any thoughts or observations?