Bud, I immediately thought of you when I saw today's Sunday comics.... though I hope your quest is ultimately more successful!
"But seriously, folks"... thinking as a potential customer... I agree with others who have nudged you away from "Bud's Boots." On at least two points: this could mistakenly be seen as "just another boot shop," and it may be *TOO* down-home and folksy, for those who don't know you (and presumably you want to pull in more than just friends).
You may never be looking to branch out, sell franchises, become the next IBM or Microsoft (ok, poor examples...), but personalizing too much now may unwittingly restrict later expansion? Of course, you can always have another contest at that point, but then you lose the brand recognition we all hope you build!