EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › Ski Gear Discussion › Volkl Tigershark - The Movie
New Posts  All Forums:Forum Nav:

Volkl Tigershark - The Movie

post #1 of 18
Thread Starter 
Yes, "The Movie". A compelling look at the new Volkl brainchild. Will it revolutionize the ski industry as they claim? Probably not. But its interesting to see what is being created these days. Bottomline for me...Volkl is one of the most innovative and enduring brands around...just hope they are not going too innovative. We shall see...:

Take a look for yourself...


http://www.tigershark-film.com/
post #2 of 18
Thank you BMW for these type of commercials.
post #3 of 18
Thread Starter 
I could not help but think of that "movie guy" from that Geico commercial.
post #4 of 18
I'm disappointed I don't fit the targeted demographic! Pretty slick advertising. Lots of hype for the Tiger Shark to live up to. We'll see. Volkl seems to hit homeruns every year in the ski reviews.
post #5 of 18
Oh brother! I've said it before this ski better kick ass. I'm a Volkl die hard but a dial/knob on my skis? Just build me a tank that grips on ice, that's what I want from Volkl, not gadgets.
post #6 of 18
Thanks bye the way for posting!!
post #7 of 18
Thread Starter 
From one concerned Volkl fan to another, no problem :
post #8 of 18

Bank loan required...

...suggested Retail $1400.00 ?!
post #9 of 18
Quote:
Originally Posted by ski=free View Post
Oh brother! I've said it before this ski better kick ass. I'm a Volkl die hard but a dial/knob on my skis? Just build me a tank that grips on ice, that's what I want from Volkl, not gadgets.
I think it is good to look at this from the perspective of the brand managers. The brand has concerns about widening distribution, encroachment upon this turf from other brands, and scattered concerns about the dumbing down of the brand.

First, it is no great trick to build an ice gripper. At one time Volkl had this turf to themselves. Now, they may not even be the best at it.

Second, while not selling the numbers, Nordica/Atomic have quietly stolen a slice of that "Top Dog" image.

Third, the current supersport series simply does not dominate that category the way it used to. It is fine, but Volkl simply does not "own it" anymore.

So whattaya do??????

It is not enough to simply build a great ski. There are already tons of skis that are better than any skier shy of Superman.

It may not be enough to build something that is "best in class" because that is a subjective thing. In fact, given the technology that is out there from other brands, I'm not sure it is possible to do so anyway.

So whattaya do??????

You build a great ski, add an innovative but objectively subtle feature to it. Then you create marketing such as this very slick piece here, to create the hype to make this the "must have" ski for image conscious skiers.

Finally, you don't make enough of them.

SJ
post #10 of 18
too bad this is the first ski commercial I've ever seen. I honestly can't remember another one and now I'm afflicted with this belief that ski commercials are all gay.

help... other ski commercials to think of please....
post #11 of 18
I have not skied the Tigersharks yet. But, the guys at my local shop had the opportunity over the past few days at industry demo at Stratton.

Initial reviews are the that 10 (73 waist) is fun and very skiable and the powerswitch technology does stiffin the ski dramatically. The 12 (79 waist) is a bear that will likely only be skiable by the strongest of skiers.

Obviously, at a $1200 street price and a controlled distribution, the Tiger Sharks will sell to the " I gotta have the newest and greatest" crowd. And, like SJ says, these will help differentiate Volkl from the rest of the crowd. The Tigersharks will be the lead advertised skis of the entire Volkl line, although the company will sell many more of its other skis than the high priced Tigersharks. Volkl will now have something different to promote their entire ski line.

I suspect that when Volkl has a year to play with these, that next year's version will be even more skiable. Maybe, I will try to demo them this week.

Myself, I think that I may just be too old to bend down and turn the switch on and off. I wonder how many skiers will simply leave it in one position all of the time. That is what I did with my selective control Marker bindings a few years ago.
post #12 of 18
switches immediately boil the skeptics. But to be honest, I would like a ski that could be stiff and soft via a switch. Skis that narrow get really easy to ski in pow when they're softer than their carving counterparts. I can see the benefit to a one-ski quiver if the ski could adjust its flex. Those are still pretty narrow, but I could enjoy a stiff 90 waisted ski for arcing that could soften via a switch for those floaty days.

cables however, well... we'll see.
post #13 of 18
Quote:
Originally Posted by Gostan View Post
Obviously, at a $1200 street price and a controlled distribution, the Tiger Sharks will sell to the " I gotta have the newest and greatest" crowd.
While you are right about the switch models, the non-switch versions will be $879 (10) and $949 (12)...Same price as the S5/Allstar.

I skied them this week at Snowbasin. I liked them.
post #14 of 18
I will wait until I'm on a faster connection before watching the vid, but I must say that I would certainly like a ski that could be made softer for skiing it at slower speeds and softer snow, and then stiffer for high speeds.
post #15 of 18
Thread Starter 
Troutman, maybe a detailed review is in order
post #16 of 18
After a long hiatus, this post made me re-register in order to add another .02
I'll have the chance to ski the new Tigershark next week.
Thanks for the link to the new video ad.
I was really surprised to see what the technology was behind the rumors that were swirling around our tech/repair benches at work.
Most interestingly to me was that a very similar device was the concept of the builder of Dp Skis in Taos NM. Circa 1987 or so.
They were an adjustable flex ski that used an internal cable which would stiffen or soften the skis' longitudinal axis.
This was accomplished by inserting a screwdriver-like tool into a hole in the sidewall and cranking up the desired flex.
The ski was called the Chameleon and featured a hologram on the topskin............
So this new Tigershark is not cutting edge technology, but I'm sure that it will put your smile on!
post #17 of 18
Thread Starter 
What is interesting to me is to see the gradual change in how people are perceiving this ski. At first, even I was very skeptical about mechanics built into my ski. I am still skeptical to a certain degree. However, when sitting back to think about it, like many others have said in this forum, the fact that you can change the characteristics of the ski might prove to be helpful. Think about it. When warming up in the beginning of the day, you can use the softer flex to get a feel for the conditions and not have to ski as hard as you would to get a ski to perform the way you want it to. Then turn up the flex and rip it up mid-day. Then at the end of the day, turn it back down. For ski conditions, this ski would also perform well and would fill the need for that all mountain ski. In soft snow, turn down the flex, in hard snow, turn it up for beautiful arcs in the crust and corduroy. Whether or not this ski becomes the "do everything" carver that they are trying to create, remains to be seen. Some reviews have been very good so far and it will be interesting to ski if this ski becomes a dud or a phenomenon.
post #18 of 18
Was I the only person laughing through that intro video?

They could of done without that guy going through his childhood room, and the big guitar playing/throwing the guitar at the closet scene. It made me want to throw my volkls at my closet!

Once that crap video was finally over, the technology part was interesting. My 2 cents: probably good technology and anyone who spends that kind of money obviously will believe in the ski... and if it gives a skier a boost of confidence, perhaps they will take their skiing to the next level.

I think Volkl needs to hire a new advertising firm... maybe Rossignols. I saw a Rossignol commercial before a movie a few weeks ago, and I was tempted to leave the theatre and hit up some night skiing.

Anyway, thanks for posting that clip, I'm glad I saw it . lol
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Ski Gear Discussion
EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › Ski Gear Discussion › Volkl Tigershark - The Movie