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Ski and Skiing for Sale

post #1 of 16
Thread Starter 
Just in case it hasn't been communicated here in the past: Ski and Skiing are up for sale by corporate parent Time Warner. Time Warner is sellling 18 publications, including these two. Interestingly, up till now there has not been one actual magazine publisher among the bidders, just private equity firms. This is a sad commentary on both the magazine industry and the condition of Ski and Skiing's financial health.

Basically Ski and Skiing make no money whatsoever, according to people who have seen the books as part of the bidding process. Private equity firms will most likely cut costs down to the bear minimum, to try to turn a profit and then flip it after a few years. Future of these publications is probably bleak. Future of ski reviews is almost certainly very suspect.

Fortunately for us , future of the internet is bright.
post #2 of 16
Ski and Skiing keep Joe and Jane Skier interested in the sport. The "Lunatic Fringe" like the folks here could give an old Marker Sensomat about this two rag-azines, but they are important to the industry, they get Joe and Jane out there. With the Joe and Jane's come skier days keeping the resorts making money and the lifts running. With out the common folk "footing the bill", skiing will get might expensive..more so than it is now and we would see smaller places starting to go under.

As an industry, we need Ski and Skiing magazines
post #3 of 16
Quote:
Originally Posted by Philpug View Post
The "Lunatic Fringe" like the folks here could give an old Marker Sensomat about this two rag-azines, but they are important to the industry
I don't know, I find SKIING to be funny enough to justify a subscription. Ski reviews, resort reviews ... Nope, I've got the Net for that. Colorful descriptions of how to avoid cougars in an apres ski bar, nothing beats them.

I've got the (controversial) teamwork "inspirational" poster they put out a few months ago, hanging in my office. The one where one skier holds the out of bounds rope up for his buddies skiing past... With teamwork, dreams can become reality.
post #4 of 16
Quote:
Originally Posted by Philpug View Post
As an industry, we need Ski and Skiing magazines

If the industry really needed these publications, they would be making money. The internet has made publishing magazines in general more difficult. Do you think the books for the other publications up for sale look much better? Further, There are more snow sports theamed magizines on the stands now than there were ten or 15 years ago, as a result of a growing audience. The sport is evloving, this is just part of that. That said, I hope atleast one of these makes it thru ithis.
post #5 of 16
Quote:
Originally Posted by monkeyboy View Post
If the industry really needed these publications, they would be making money.
If they had competent management, they would be making money. And they'd have used their "brands" to reach into the Internet world with solid money making websites. Instead they did the conventional "old school" thing and milked the magazines while sticking their head(s) in the sand with respect to an entire new universe of competition.

Clearly there is demand for ski oriented magazines & related websites. Just not in the current form of those two rags.
post #6 of 16
Quote:
Originally Posted by spindrift View Post
Clearly there is demand for ski oriented magazines & related websites. Just not in the current form of those two rags.

exactly my point.
post #7 of 16
Thread Starter 
check out skinet.com, owned by ski and skiing.
post #8 of 16
IMHO it's more of a comment of the financial health of Time Warner than the magazines. Ever since thay merged with AOL, AOL has been like a big financial anchor pulling the company down. Plus, if I was a publisher I would not be interested in buying SKI,for example, knowing that there is a chance I might be competing with SKIING in the future. TW should dump one of them and then maybe a publisher might be interested in buying the other. I have no idea which one would be better to keep cause for me, they are almost identical.
post #9 of 16
JH --u r right on target !!
post #10 of 16
Quote:
Originally Posted by JHrefugee View Post
IMHO it's more of a comment of the financial health of Time Warner than the magazines.
I just pulled an old copy at random out of the stack in the corner under all the junk I've been meaning to go through. It happened to be from 2000, and it is just about the same thickness as this month's issue.

So unless they are giving them away, the all-important ad pages count is still healthy. Neither seems to have enterreed the "incredible shrinking magazine" spiral yet.

It does seem logical to merge the two, though. I know there is supposed to be some difference in their target audiences, but it is not dramatic enough for me to remember what it is (or really notice when reading them).

And yes, I am a long-time subscriber to Ski and Skiing. I know it's fashionable to be too cool for Ski and Skiing, but I usually find a few article worth reading and pictures worth looking at. Their instructional tips are often pretty decent, too.

(The old issue I pulled out has a long side-by-side comparison of old straight ski and modern shaped technique. Since I've come to realize my technique needs modernizing, I think I'll keep it out.)

I do like magazines more than most people. I also subscribe to Powder, Rolling Stone, Saveur, Food&Wine, Wind Surfing, and Analog. Plus the three bazillion trade mags I get at work.
post #11 of 16

time-warner owned both???????????

but they seemed SOOOOOOOOOOOOO different..
post #12 of 16
I think Skiing is perceived as an expensive and perhaps even elitist sport by many. I live in the Bay area which is one of the few places to have access to world class skiing a few hours drive away. And yet, almost all of my friends and colleagues are not interested in trying it out. They would spend $50-100 on a concert but not on the mountain.

I don't think these magazines are bringing in the average public. If someone picks up Ski to browse thru it at a bookstore, chances are high they already ski. The same would apply to any other fringe sport, such as say bowling, or even tennis.
post #13 of 16
Quote:
Originally Posted by mdf View Post
I just pulled an old copy at random out of the stack in the corner under all the junk I've been meaning to go through. It happened to be from 2000, and it is just about the same thickness as this month's issue.

So unless they are giving them away, the all-important ad pages count is still healthy. Neither seems to have enterreed the "incredible shrinking magazine" spiral yet.
Did you see the first 0607 issue of Skiing? It was tiny. I counted 4 total ads by ski manufacturers. Also, just because the ads are there doesn't mean they are getting the same amount of money for them. Ski and Skiing's published circ numbers were recently discovered to be significantly "incorrect" - by about 40%. I know that some advertisers have demanded 40% refunds from the mags.

Ski is the more viable book, and it will live on. I don't know if the same can be said of Skiing.
post #14 of 16
Troutman -
I was working on a limited sample - what happened to be on my coffee table. If you bothered to look at the actual numbers, sure...

I hope they survive, but agree the likelihood of two mass-market ski mags seems small.
post #15 of 16
How many ski/snowboard related publications are there? In The last few years a number of new rags have come on to the market. I'm sure this has cut deep into the Ad space money that is the real source of a mags bottom line.
How many other snowsports mags can we name?
Ski, Skiing,Powder, Free skier, Skier, ?
post #16 of 16
When I first saw the title of this thread, I thought it was someone with terrible grammer, trying to sell stuff in the wrong forum.

Reminded me of the highly suspect ebay sellers from places like hong kong, "Me very honest, sell only real item, much good for you"
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