Although I'm not stoked on seeing avalanches (especially when the victim and others involved are good friends of mine) but this type of publicity will bring more attention from the local media and hopefully dollars from the state government to create more education. Already this year the local newspapers and tv stations are committed to reporting the avalanche conditions as posted by the Utah Avalanche Center.
Also, the side country gates at the resorts are going to have "are you beeping" signs with a flashing light that will recognize if skiers/snowboarders have beacons. I hope it gets more people to think. Certainly the search and rescue of my friend is a textbook example (the rescue, not the decision making of being on that slope) that others will learn from. I'm glad the news is reporting this aspect of the story.