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Atomic proliferation...

post #1 of 21
Thread Starter 
So, at the end of the first WC slalom races, Atomic skis had four of the podium spots, Volkl had one and Fisher one, and Head (Bode Miller's new equipment sponsor) had none (and their only top ten finishes were a fifth and sixth finish on the women's side.)

Unfortunately, no one told Miller that "Head" is actually an acronym, for Helping Elite Atheletes Decline...
post #2 of 21
It had nothing to do with the people that were racing on the skis right?
post #3 of 21
Funny, it seemed that with Rahlves and Dorfmeister retiring, Bode and Kalle switching, that Atomic was in for a thin year. Guess not...
post #4 of 21
Actually, Atomic was 1 and 3 on the women's side and 1, 2 and 3 on the men's. That's 5 of the 6 podium spots.

It already appears that Bode is on the retirement tour. We'll see next week when things head to the speed races at Lake Louise.
post #5 of 21
I did notice though while I was in New-Zealand that the only male austrians that were on Atomic Gear were Hermann, Michael, and Benni... Mind you they tend to be the better ones but I was really surprised that no one else used the skis, they were all on Fischer, Salomon, Blizzard and Head. Anyways its just an observation. As far as podiums for Atomic you will see the difference in GS I think...
post #6 of 21
It appears that the HEAD DH skis work pretty well.


Men’s DH, Beaver Creek, Colo., Dec. 1, 2006
Skier, skis/boots/bindings
1 Miller, Head/Head/Tyrolia
2 Cuche, Head/Head/Tyrolia
3 Nyman, Fischer/Fischer/Marker
4 Fill, Dynastar/Lange/Look
5 Walchhofer, Atomic/Atomic/Atomic
6 Sulzenbacher, Fischer/Lange/Fischer
7 Buechel, Head/Lange/Tyrolia
8 Macartney, Nordica/Nordica/Marker
9 Scheiber, Atomic/Atomic/Atomic
10 Sullivan, Nordica/Nordica/Marker



Men’s DH, Lake Louise, Canada, Nov. 25, 2006
Skier, skis/boots/binding
1 Buechel, Head/Lange/Tyrolia
2 Osborne-Paradis, Rossignol/Rossignol/Rossignol
3 Fill, Dynastar/Lange/Look
4 Grugger, Head/Lange/Tyrolia
5 Cuche, Head/Head/Tyrolia
6 Maier, Atomic/Atomic/Atomic
7 Kroell, Head/Lange/Tyrolia
8 Keppler, Head/Head/Tyrolia
9 Kernen, Rossignol/Rossignol/Rossignol
10 Walchhofer, Atomic/Atomic/Atomic

Womens DH
Lake Louise, Alberta, Dec. 1, 2006
Skier, skis/boots/bindings
1 Riesch, Head/Lange/Tyrolia
2 Kildow, Rossignol/Rossignol/Rossignol
3 Fanchini, Dynastar/Lange/Look
4 Cook, Rossignol/Rossignol/Rossignol
5 Fischbacher, Atomic/Atomic/Atomic
6 Vanderbeek, Volkl/Tecnica/Marker
7 Merighetti, Salomon/Salomon/Salomon
8 Hosp, Volkl/Fischer/Marker
9 Jacquemod, Salomon/Salomon/Salomon
10 Casanova, Head/Head/Tyrolia
post #7 of 21
Quote:
Originally Posted by Betaracer View Post
Actually, Atomic was 1 and 3 on the women's side and 1, 2 and 3 on the men's. That's 5 of the 6 podium spots.

It already appears that Bode is on the retirement tour. We'll see next week when things head to the speed races at Lake Louise.
Bode's retirement tour kicked into high gear yesterday.

It would be kind of interesting to do a statistical analysis of the number of speed event racers on Atomic versus those on anything else. It seems, having stood in the finish area at the Birds of Prey downhill yesterday, that Atomic's results percentage was conspicuously below their participation percentage.

No wonder the AUT team wants to get back to Europe.
post #8 of 21
I've often wondered if Atomic is like the New York Yankees? It seems that they have the marketing machine to keep the money rolling in and they just buy at talent at while it rises to the top .... trying to get a non Austrian just as they start to peak.

If the Austrians are on top, the outlanders may not get the best skis and are held just out of contention. A lot of the Swiss national team were on Stockli and then sold out to Atomic where they just languished. Ambrossi Hoffmann last year hit the Olympic podium with a third ... and woosh ... right to Atomic.

Just a thought but when market dominance is what sell skis .... anything can happen behind the scenes.
post #9 of 21
Quote:
Originally Posted by Yuki View Post
I've often wondered if Atomic is like the New York Yankees? It seems that they have the marketing machine to keep the money rolling in and they just buy at talent at while it rises to the top .... trying to get a non Austrian just as they start to peak.

If the Austrians are on top, the outlanders may not get the best skis and are held just out of contention. A lot of the Swiss national team were on Stockli and then sold out to Atomic where they just languished. Ambrossi Hoffmann last year hit the Olympic podium with a third ... and woosh ... right to Atomic.

Just a thought but when market dominance is what sell skis .... anything can happen behind the scenes.
Thats what I think...there are just so many good skiiers on them that they are nearly always gauranteed a podium....they know how to maximize their odds.
post #10 of 21
Quote:
Originally Posted by Bob Peters View Post
Bode's retirement tour kicked into high gear yesterday.

It would be kind of interesting to do a statistical analysis of the number of speed event racers on Atomic versus those on anything else. It seems, having stood in the finish area at the Birds of Prey downhill yesterday, that Atomic's results percentage was conspicuously below their participation percentage.

No wonder the AUT team wants to get back to Europe.
Lake Louise = glider's course
Beaver Creek = technical course
Question - did this have something to do with it? i.e. did technicality of the course negate the advantage of Atomic's product somewhat? Is the superiority of the Atomic DH in the gliding aspect?

- Fossil
post #11 of 21
Quote:
Originally Posted by Bob Peters View Post
It would be kind of interesting to do a statistical analysis of the number of speed event racers on Atomic versus those on anything else. It seems, having stood in the finish area at the Birds of Prey downhill yesterday, that Atomic's results percentage was conspicuously below their participation percentage.
Equipment Rankings
post #12 of 21
I've heard that the better racers tend to get first crack at the skis. If I were a good but not elite racer, and the former is true, I would try and switch to a brand with less representation if I could get priority access to the good skis and techs. This might explain why the top couple of racers on a team are on atomics but the rest of the team isn't.

Is the 4th pick of atomic skis and 2nd tier tech better than the top guy from Elan? I don't know if the system works that way for racers or not so this might not make any sense at all.
post #13 of 21
Just my inexpert observations:

Racing is what Atomic's image is all about. They are willing to pay top $'s to get the best talent on their skis and they have a first rate race room, and design team no doubt about it. How do you apportion the relative contributions of each of these factors? It seems difficult.

Bode Miller has shown that he can win on K2, Fischer, Rossingnol, Atomic and now Head skis. I believe he took his race tech with him from Atomic to Head. Nyman, coming up on the US Ski Team placed 3rd on Fischer's. Then there is the "home court" advantage to consider.
post #14 of 21
Quote:
Originally Posted by Bob Peters View Post
It seems, having stood in the finish area at the Birds of Prey downhill yesterday, that Atomic's results percentage was conspicuously below their participation percentage.
Hey Bob- are you in the neighborhood?

David
post #15 of 21
Yuki
Isn't Abrosi Hoffman on Head this year?
He's listed as a team member on the Head website
post #16 of 21
May well be (Ambrossi), I did see a blurb where he was going to Atomic but that may well have fallen through.
post #17 of 21
Austrian WC Racers are required to ski on Austrian manufactured skis. The Head plant is a stones throw away from the Fischer plant.

At the WC Level I'm not sure it makes a difference what ski a guy is on for him to win. It is more what his bank account looks like after signing on with a manufacturer.

Atomic has a big sponsorship budget. Most likely the biggest? In the industry?
post #18 of 21
Quote:
Originally Posted by Flame View Post
Austrian WC Racers are required to ski on Austrian manufactured skis. The Head plant is a stones throw away from the Fischer plant.
Then why are Fritz Strobl and Klaus Kroell among others skiing for Salomon?
post #19 of 21
FWIW,

Men’s super combined, Reiteralm, Austria, Dec. 10, 2006

Skier, skis/boots/bindings
1 Kostelic, Salomon/Salomon/Salomon
2 Baumann, Fischer/Lange/Fischer
3 Bourgeat, Rossignol/Rossignol/Rossignol
4 Ligety, Rossignol/Rossignol/Rossignol
4 Olsson, Head/Head/Tyrolia
6 Svindal, Atomic/Atomic/Atomic
7 Rainer, Salomon/Salomon/Salomon
8 Schoenfelder, Fischer/Nordica/Fischer
9 Zurbriggen, Fischer/Lange/Tyrolia
10 Raich, Atomic/Atomic/Atomic
post #20 of 21
Schönfelder is on Fischer boots too. Seen it with me own eyes at training that I watched and during tv.
Fischer never was on true Lange boots. Last year he had a wild combination of trial and errors.

I think Baumann is on Fischer boots too - not sure though.
Zurbriggen?
post #21 of 21
Oh and Austrians do not have to be on Austrian skis, look at Hosp who skis german skis or some others. Its just the easiest way to go.

Sulzenbacher switched as well to Fischer boots. Zurbriggen doesn't show up on the Fischer website, is he really on Fischers?

There are very few Fischer athletes who don't use the Fischer boots this season (its not a must since Fischer is not producing the boots themselves (Garmont makes them) and therfore does not earn very much with them - Athletes are free to use Lange or Nordica boots if they want (well less money probabely). Nyberg for example stayed on Lange boots.

Its interesting to see how many before unknown athletes have improved this season on Fischer gear, like Nyman, Baumann, Streitberger, Kogler, Andersson, Semple, Gruber (well he was well known before already but has a great season). However rumours are that its more about the boots than the skis. At least thats what I got told first hand at Zauchensee by WC racers during a training session. Nyman for example won on old skis from Kristian Gedhina.

Kalle Pallander is also back, quicker than anyone expected.
Hosp is the only person on Fischer boots and other skis that I know of. Some people told me that Fischer doesn't want other people on their boots as profit goes with skis. It would be disastrous if people figured out that their skis are not the reason for being quick but their boots here in Europe. Remember that 1 out of 5 persons in Austria watches the worldcup events (every of them live if on weekend).
People will only buy skis if the racers win on them.
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