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Dolomite update

post #1 of 2
Thread Starter 
Dolomite will be going against conventional marketing and they will be dropping their rep line and dealing directly with the retailer. This plan is to reduce costs so they can offer a value boot. Chances are this will be the low cost high margin boot that we will be seeing in "big box" stores like Dick's and such.
post #2 of 2
Considering Tecnica already has Tecnica and Nordica in the specialty shops, it's worth a shot and try to move some product in the lower end. However, ditching the rep force is only going to save 6%, so they better have some more tricks up their sleeve if it is going to work.
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