Originally Posted by HeluvaSkier
Just to clarify, Plake - regardless of what you think of his skiing - is an icon of the sport. I had the chance to spend a few days with him when one of the Warrne Miller movies came through town, and he is one of the most enthusiastic people I have ever met in terms of his love of skiing. Those 'old 225's' that he skis on are actually current model K2 speed skis SG and DH respectively. He is a great guy, and in terms of PR would be great for any company to have on board because he literally goes out of his way to draw people into the sport. Those who have ever spent time with him know his personality. Interestingly I have met a lot of people who have met him or known him and they all say the same thing. I really don't think it is costing Elan very much to have him on board, and he gets to stay involved with the sport that he loves and has done so much for. Elan certainly isn't losing anything by having him on their roster - thats for sure. K2 however, lost a skiing icon that, in terms of brand/industry recognition, still generated a lot of respect and because of promotional tours like Warren Miller promoted their products to thousands of people on a one-on-one basis. [Plus he Rolled up in a big van with K2 plastered across the side]
Eight years ago, Jake, my 10 year old son, had been skiing for two years.
I had managed to convince him that skiing was cool, plying him with videos like Natural Born Skier
and Blizzard of Ahhhs.
All of his friends were snowboarders, however, and peer pressure was starting to take it's toll.
Jake was wavering.
We went to the Chicago Ski Show, where Plake was scheduled to appear.
Glenn was genuinely stoked to sign Jake's Natural Born Skier
cover, and proceeded to talk to us for over 20 minutes, laughing and truly enjoying himself.
Skiing was cool.
Boarding never had another chance.
A year later, Jake won Powder Mag's kid's "Design-your-own-ski" contest with his version of The Plake
This is what Plake brings to the table. That night he added at least one more lifelong skier to the industry along with all the associated equipment he, and (some day) his family will buy.