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POWDER Magazine - all pics, no print?

post #1 of 25
Thread Starter 
I just got the new issue of Powder and I was straining my eyes trying to read the articles. They are in like 6 point font?

The cover article about Extreme skiing Montana was maybe 10 graphs long?

I think the mag is awful now.

If I want just visuals, I'll do ski movies.
post #2 of 25
A ski magazine with articles? Wow, I thought they only had ads. :
post #3 of 25
Quote:
Originally Posted by chrisc View Post
I just got the new issue of Powder and I was straining my eyes trying to read the articles. They are in like 6 point font?
It's like that secret cell phone ring tone that only teenagers can hear.
post #4 of 25
Quote:
Originally Posted by chrisc View Post

I think the mag is awful now.
IMO though I think its a huge step forward to where they were 2 or 3 years ago, just prior to going to the new larger format, when they were owned by Primedia.

Also -- Have you heard of The Ski Journal? New magazine that recently launched with some experienced photgs & writers behind it. I think the first issue is due around December or January, but you can subscribe now. Check 'em out at www.theskijournal.com

Also check out www.aspectjournal.com for cool web-based ski writing
post #5 of 25
I don't suscribe to Powder mag, but when I read it, is does seem like all pictures most of the time, which isn't exactly a bad thing. There really isn't much articles, but I like the pictures and they have some awesome ones.
post #6 of 25
I just subscribed to Powder (also get SKI). I actually like the articles in Powder. Granted they're a bit short, but I enjoy reading the personal accounts of riding a mountain or the diary of the guys who went to Patagonia. The Pix are okay, but they sort of tie into that whole "myth" we have been jawing about elsewhere. Having never read Powder before, I'm not terribly disappointed with what I'm getting for $11.

SKI, however, has changed considerably from when I last religiously read it many years ago. I still like some of the more personal articles (I would never have gone to JH last year to ride the final tram had it not been for some article about the final days of the tram in SKI. I've also read a great story about skiing in Russia in that mag). But it seems a lot more "slick."

I'm kind of an "old school" journalist myself and I actually like to read articles as opposed to the short-attention span stuff that FHM and Maxim (and the Internet) have made the norm over the past few years.

I can honestly say that from working at an internet site (http://music.ign.com/) the attention span of the average male from 14-29 (our core demo) is really, really, really, really short. If I write anything longer than 500 words they won't read it (I'm not sure they even read our 250 word reviews, but just look at the overall score we give something instead). I think the days of multi-page, 5000 word in-depth articles/features/interviews are slowly waning.

Besides, what do you think is gonna get a kid or a kid-at-heart more stoked about skiing? A sweet picture of somebody BASE jumping off a cliff into powder or a long article about the BASE jump? A picture is usually worth a thousand words...

post #7 of 25
i want more content! i guess i'm not the average 20 y.o.
post #8 of 25
I have to disagree, the powder mag has some very good articles in them. I know they are short but they are interesting. SKI used to be good, but now it seems they only focus on the rich skiers and talk about mumbo jumbo stuff. Skiing I still belive is the best mag, because they have a balance amount of articles, pictures, and they focus both on new and old skiers. If you want to fix your problem just get all three
post #9 of 25
Thanks an interesting take as several years ago (going back about 5 or 7) I found that Skiing Magazine tended to skew more toward the "wealthy Bogner" type skiers and SKI was more toward the down-to-Earth skier. I distinctly recall reading an article in Skiing about some Wall Street wankers (no disrespect to any Wall Streeters on the site intended) from Marin County (no disrespect to any MC dwellers intended) who made so much money that they were able to take off Dec-April to just ski and get drunk. The article smacked of '80s excess and "don't you wish you'd sold your soul to Mr. Greenbacks so you could ski and get drunk all day long." At the same time SKI was writing articles geared toward families and skiers with less money to toss around (i.e. those drinking Capri Sun instead of Cristal). Perhaps that's changed, I'm not sure. The last issue I saw of Skiing was from last season and they seemed to gear more toward the freeskiers and park heads (they had several reviews of park skis).

Based on the other magazines I have been reading somewhat religiously (GQ, the AAA magazine, Blender) magazines seem to be a mixed bag. I'll read an issue of GQ that just sucks and then the next month the issue will have some interesting recipes and great articles (I learned to make Pizza from GQ and George Saunders writes some great travel pieces...then again he's a lit professor). It really all depends. Plus if the print mags work anything like our online one, the editors and sales people are always trying to come up with new ways to increase readership based on what is working in other mediums and markets. As such our content focus can shift slightly from week to week depending on what was hot with the readers.
post #10 of 25

powder trumps ski

Powder's articles may be short, but that makes them perfect for those little sitdowns I have to read. More importantly, they are about skiing.

Ski can write all the articles in the world, but when they are about realestate, food or lodging... they don't count.
post #11 of 25
Powder is for those with short attention spans and poor reading skills. There's a reason for all those pics. The Buyers Guide is the only issue I routinely check out.

Ski is for the six figure income households.

Skiing is for the masses.

And EpicSki is where it all comes together.
post #12 of 25
what about Freeskier?
post #13 of 25
After 20 some years of ski, skiing, powder, and snow country, what more can be written about?

I mean, what kind of articles do you want to read about that hasn't already been written?

I like the pictures. A picture says a thousand words.
post #14 of 25
I like freeskier the best. The interviews, the profiles and the pictures and their ski ratings seem to be the most realistic and honest if there is such a thing in any magazine.
post #15 of 25
Quote:
Originally Posted by Lars View Post
After 20 some years of ski, skiing, powder, and snow country, what more can be written about?

I mean, what kind of articles do you want to read about that hasn't already been written?
Are you serious?

That's like saying don't create any more music because every note has already been played.
post #16 of 25
actually since you brought up the subject of music...



just procrastinating on listening to the new Janet Jackson (my job requires me to listen to a lot of populist pop that sounds as if it contains all of those played-before notes)
post #17 of 25
Quote:
Originally Posted by Toadman View Post
Powder is for those with short attention spans and poor reading skills. There's a reason for all those pics. The Buyers Guide is the only issue I routinely check out.

Ski is for the six figure income households.

Skiing is for the masses.

And EpicSki is where it all comes together.

Well put.
post #18 of 25
Quote:
Originally Posted by Lars View Post
After 20 some years of ski, skiing, powder, and snow country, what more can be written about?

I mean, what kind of articles do you want to read about that hasn't already been written?

I like the pictures. A picture says a thousand words.
Short answer:

A LOT!
post #19 of 25
Quote:
Originally Posted by Tyrone Shoelaces View Post
IMO though I think its a huge step forward to where they were 2 or 3 years ago
I'll second that.

The articles may be brief, but at least the content is original. I'm pretty sure that SKI recycles the same articles about what ski town restaurant serves the best elk tenderloin and which SUV I should drive to said restaurant. I really, really don't care.

Skiing is the mag the I believe has truly become terrible. I really don't think will survive the current uncertainty with mountain sports media.

Powder is the only mag that inspires me to go skiing immediately.
post #20 of 25
Aren't SKI and Skiing owned by the same company?
post #21 of 25
Quote:
Originally Posted by dookey67 View Post
Aren't SKI and Skiing owned by the same company?
Yes, for now. The entire "Time4" publishing group, including the Mountain sports media subgroup - SKI, SKIING, TRANSWORLD, and Warren Miller Entertainment - is for sale.

Current industry rumor mill has Powder/Primedia buying SKI and Warren Miller Enterainment, ESPN buying TRANSWORLD, and SKIING going away.
post #22 of 25
Quote:
Originally Posted by troutman View Post
Powder is the only mag that inspires me to go skiing immediately.
bingo^^^

In the ski literary world (print and online), reading Powder Mag makes me want to ski NOW, and reading the pieces at www.aspectjournal.com makes me long for skiing. And I'm hoping that the The Ski Journal will create some combination of the above feelings once it becomes available.

As for Freeskier, I paid $3 for a 3 year subscription. Can't complain.
post #23 of 25
I just perused the new issue of SKI last night. If anything, this thread has made me more critical of what I am reading.

After 30 minutes of slogging through ads and a "feature" telling me which resorts were the best (seems like Colorado paid a lot as 90% of the resorts listed were from there ) I found an interview/feature on Glen Plake that was pretty good. Not terribly deep, but fairly well-written (it's tough for me to read some stuff as being a professional writer I'm always thinking about how I would have approached the story). But the Plake feature was buried in the back of the mag. It went on for 3 pages and then there was about 10 pages of ads and then the feature concluded (I hate when they break 'em up like that). Kinda wished the article had been placed further up in the front of the mag.

Anyhoo, now I see about the slant of the mag being aimed at the rich, given that the resort reviews focused on amenities. Me, when I go to Utah or Colo, I want to ski and do it on the cheap. I'm more than willing to give up fine dining and nightlife in exchange for some good runs, a few cheap beers, and a bed in a fairly clean/warm room.
post #24 of 25
"I only buy it for the articles..." :

OH!! I thought we were talking about the other mag... I'm a gear head. Articles don't interest me. Powder has always been a favorite, but there were a few years it was pretty weak. It's getting better now.

Freeskier is kickass, but I wish those guys would pull their pants up or buy some suspenders...: Newer-school Powder, IMHO...
post #25 of 25
i highly advocate the use of suspenders.
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