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Breck Marketing-A mistake? - Page 2

post #31 of 54
Quote:
As I mentioned in my first post on this thread, for me, the whole "bitch" issue is more laughable than offensive... priviledged white kids from the suburbs (with the cash to afford to go to a Breckenridge) co-opting ghetto culture to back up their lack of street credentials.
Umm... hasn't this whole suburban kids emulating urban culture been going on long enough that it ceases to shock and amaze? This is a trend is one that repeats itself with each generation. Seriously, when was it you looked in the mirror and discovered you were you parents? Darn youth of today, back when I was young we were all polite and never used any of that gosh darn slang. Everything was neato and swell.

So Breck is trying to appeal to younger generations by communicating with them on a level they are used to.. big deal. Younger skiers are the life blood of the sport, as they become the next Volvo driving families to grace the slopes. This sport we all love would die out without younger generations.
post #32 of 54
Thread Starter 
Quote:
Originally posted by Llama:

So Breck is trying to appeal to younger generations by communicating with them on a level they are used to.. big deal. Younger skiers are the life blood of the sport, as they become the next Volvo driving families to grace the slopes. This sport we all love would die out without younger generations.[/QB]
Good point Llama. Still when I first saw the ad copy I thought it would scare more $$ away than bring them in. Maybe in the long run it would have been worth it who knows.

But it brings up the same old questions how do you get new skiers/boarders to the hill without risking the current clientele?
post #33 of 54
Quote:
Originally posted by WVSkier:
What I like to see is a sense of grace and style, not some in-your-face crap. What's next, meet me downtown so we can pick up some Ho's?
Have you ever read the magazines that they put these ads in? Grace and style are not exactly hallmarks of Snowboarder, Skateboarder, and Freeze. An ad with "grace and style" would be considered offensive by the readers of those magazines (perhaps as offensive as you would consider the ad if it showed up in Ski or Skiing). The next time you're standing in front of a magazine rack, open up a copy of Snowboarder (I know, it kind of feels like you're trying to read the porno magazines, but do it anyway). You'll discover that the "bitch" ads are probably less offensive to you than most of the ads. You'll see lots of half naked women, "bad" words, and "in-your-face crap" (actually, in light of the gansta' discussion, that should probably be in-yo-face). In other words these ads are PERFECT for that demographic.

However, the real question is: "Does Breck really want/need to attract them? Personally I found Breck to be so unbearably crowded over spring break (as opposed to the Christmas trips I had made 4 and 5 years ago, which were simply reasonably busy) that I have no intention of returning until I hear that things have stabilized.
post #34 of 54
I heard on the radio today that there have been so many complaints that Breck (Vailco) is pulling the ads. Our radio here in the hills is a bit funky, so the DJ may have been pulling our leg (he went off on some weird "bi#ch" tangent), but I don't think so.
post #35 of 54
Quote:
Originally posted by ShiftyRider:
I have my doubts about the Marketing Department at Breckenridge, but I happen to like hip hop. It's fine that you don't like it, but death?

Death to culture? Burn any good books lately?[/QB]
Yes! Death to HIP-HOP. You think its really a "culture?" No, its a bogus lifestyle sold to you by MTV. Remember "Death to Disco" (OK, maybe it was just Disco Sucks)? Good.
And as far as MTV - yes, Die Now. MTV is Evil. Except for Celebrity Deathmatch - very popular here in Nepal, along with Ravi Shankar. Excellent.

Books? I can think of a few books I'd love to burn . Going to try to get rid of them on eBay first though.

[ September 09, 2002, 08:24 PM: Message edited by: Carvemeister ]
post #36 of 54
may all the boarders go to breck, I think it sucks for a ski hill anyway, my first trip west was a ski in ski out at breck, the locals called it breckwind & it was **** cold, we skied abasin daytime & keystone at night, much better.
just my .02 bteddy
post #37 of 54
For those not cool enough to be a homey in the Vail Associates inner circle here are some revised language and definitions to be permanently replaced in all manuals.

#1. The Village at Breckenridge will now be known as Big Papa’s cribs.

#2. Peak 9 will be Mac 9.

#3. The quicksilver chair will now be known as Phat Ride.

#4. Tiffany’s is now under new management and will be called “Playa’s”

#5. Ski Patrol, no longer needed to protect the grannies, will become CLO’s.

#6. Intrawest the rival gang will henceforth be known as the Whacked bros.

#7. After Intrawest buys us out, we will want to call them “dope doggs”

#8

I guess I’m just too old to get it, so I’m taking my sweet race program to Winter Park where “Appreciate” and “Business” are on the front page of their dictionary.

In Detroit when someone treats you like V.A. does, you leave that “B*tch”
But hey, you gotta love em anyway because we’re all family here right?
"Burnin bridges on the way out of Breck"
post #38 of 54
Quote:
Originally posted by fastskis:
[QB
#7. After Intrawest buys us out, we will want to call them “dope doggs”

#8 "Burnin bridges on the way out of Breck"[/QB]
# 7-Not enough real estate potential for the Candian land barons. Maybe they could just buy Windsor and build a new Mt Trashmore across the river, eh.

# 8-You and a lot of others. Hope you have a great race camp at W. P. Of course once the City of Denver and Intrawest finalize their agreement on W.P. who knows what will happen there.

The real tragedy is that the whole premise of VR's campaign was the complete anthesis of the vision for the future the Town of Breckenridge has worked so hard to develop. Breck is a wonderful mountain community that has so much to offer in amenities and recreation for it's locals and guests. It is far more than an alcohol based party town.

Edit addition-We may actually have a bit of snow above 10,000 ft tonight!!!

[ September 09, 2002, 08:31 PM: Message edited by: Ski&Golf ]
post #39 of 54
Thread Starter 
Quote:
Originally posted by Ski&Golf:

The real tragedy is that the whole premise of VR's campaign was the complete anthesis of the vision for the future the Town of Breckenridge has worked so hard to develop. Breck is a wonderful mountain community that has so much to offer in amenities and recreation for it's locals and guests. It is far more than an alcohol based party town.
Thanks for reminding us that Breck is more than a ski hill. It is interesting to think about how the ski industry moguls interact with the town officals. I had this impression that they worked rather closely together. Obviously in this case they were not of like minds. I would be interested to hear how the Chamber meeting with the resort CEOs goes.

Did it snow?

[ September 10, 2002, 07:15 AM: Message edited by: Kima ]
post #40 of 54
I'm a little bit puzzled why everyone thinks there's some type of "hip hop" or "urban" slant to this ad. Sure, bitch is a common term in rap, but isn't this ad going after an S&M metaphor? Personally I think it's fairly clever. I can see why it would offend those who are easily offended, and I kind of like that aspect of it. [img]tongue.gif[/img]
post #41 of 54
Quote:
Originally posted by SkiKing:
I'm a little bit puzzled why everyone thinks there's some type of "hip hop" or "urban" slant to this ad. Sure, bitch is a common term in rap, but isn't this ad going after an S&M metaphor?
Who would be more likely to refer to his woman as his "bitch"
Would it be:
A) Poof Diddly
B) Pudd Daddy
C) Ravi Shankar
D) Marilyn Manson
E) Puff Dildo

You may pick 3 out of 5 above.
post #42 of 54
Quote:
Originally posted by SoCalSki

The next time you're standing in front of a magazine rack, open up a copy of Snowboarder (I know, it kind of feels like you're trying to read the porno magazines, but do it anyway). You'll discover that the "bitch" ads are probably less offensive to you than most of the ads. You'll see lots of half naked women, "bad" words, and "in-your-face crap" (actually, in light of the gansta' discussion, that should probably be in-yo-face). In other words these ads are PERFECT for that demographic.
[/QB]
this is probably the most relevant point made on this thread. the ads were placed in small niche magazines, not "time" or the "USA today". few of us would have even known about these ads if it weren't for the media sensationalism.

like it or not, breck has a growing popularity among boarders and newschoolers because of its world famous terrain parks. these "punks" may not have the cash of the wealthy tourists but they're still spending money at the mountain. i see nothing wrong with tailoring your marketing to your target audience - it's just good business.

p.s. i personally hate breck for its crowds and cold weather

[ September 10, 2002, 11:20 AM: Message edited by: Adema ]
post #43 of 54
Quote:
Originally posted by Carvemeister:
</font><blockquote>quote:</font><hr />Originally posted by SkiKing:
I'm a little bit puzzled why everyone thinks there's some type of "hip hop" or "urban" slant to this ad. Sure, bitch is a common term in rap, but isn't this ad going after an S&M metaphor?
Who would be more likely to refer to his woman as his "bitch"
Would it be:
A) Poof Diddly
B) Pudd Daddy
C) Ravi Shankar
D) Marilyn Manson
E) Puff Dildo

You may pick 3 out of 5 above.
</font>[/quote]Totally irrelevant, IMO. The phrase to make someone your bitch has an etymology completely outside hip hop or gangsta culture. Now if Breck decided to start using "Ski da mountain and mack on da bitches and hoes in da town!" THAT would probably be offensive
post #44 of 54
So, can anyone tell me the difference between Rap and Hip-Hop?

I've asked as many 20-somethings as I can and no one can explain the difference.
post #45 of 54
Hip hop is used to describe the culture more so than the music. Rap is a facet of hip hop culture.

Quote:
Who would be more likely to refer to his woman as his "bitch"
Would it be:
A) Poof Diddly
B) Pudd Daddy
C) Ravi Shankar
D) Marilyn Manson
E) Puff Dildo
To quote Homer, you sir, are an idiot.

The ignorance displayed in many of the posts scattered throughout this thread is amazing.
post #46 of 54
Quote:
Originally posted by Llama:
[To quote Homer, you sir, are an idiot.

The ignorance displayed in many of the posts scattered throughout this thread is amazing.[/QB]
We can only hope to be as educated as you, Dolly Llama.
Please continue to be our beacon of truth and knowledge.
Evidently I have offended you by taking in vain the name of one of your icons, the admirable Puff Doody.

I am but a poor stupid swami. How could I have known? I can afford either cable, or food for my yak. Thus I now cannot get my MTV for knowledge, as do you.

How can I repent? Help me.
post #47 of 54
[quote]Originally posted by Kima:
Quote:
Originally posted by Ski&Golf:

Did it snow?
There was a little light snow at about the 12,000 ft level when I went to work this morning. It's been cloudy most of the day with occassional breaks in the cover. It appears the snow has disappeared, at least for now. Sort of your typical September teaser snow.

Normally we'll get a a day or two with a few inches of snow down in the town during September.
post #48 of 54
Does anyone really wonder why the POWDER Maggots make fun of EpicSki folks? If so, this thread is the only evidence needed.

Regardless of whether you like or dislike these ads, doubt or tout their effectiveness, or love or hate Breck, the folks on this thread who seem unable to open their minds to see the big picture certainly give the impression that the EpicSki community is composed of a bunch of homogenous, white-bred, conservative, no-fun types. These ads were not about "ganstas" or hip hop culture. Like our sport, this campaign was about energy, youth, and vibrancy. The beauty of skiing is the feeeling of being alive: The rush; the fun; the adrenaline.

Although some folks on this board clearly do not understand this, snowboarding infused the sport of skiing with an energy that had been sorely lacking. Baby boomers grew the sport of skiing, but it was becoming stagnant. Snowboarding gave all snow sports a newfound vibrancy. If you want to go back to the days before open boundry policies and terrain parks, go ahead. I, along with the rest of the winter sports world, will gladly forge ahead without you.

People are of course entitled to their views, but the ignorance in this thread is disheartening. Do the posters here have any idea about hip hop culture? Why equate an advertisement is a snowboarding magazine with "gansta rap" and urban hooligans? The conservative soccer mom and SUV crowd here has proven that they are afraid of things they don't understand. The comments on this thread are ignorant and biased. There has long been a baseless anti-snowboarder slant to some folks' soapbox rantings, but this is the first thread that invokes tones of racism. Get out of your Lawrence Welk suburban world folks, open your minds, and have some fun.
post #49 of 54
Since we have dissected the word bitch in the youth vernacular, could we now turn out attention to bitchin' in the Boomer vernacular? I remember my Ma getting all hot when I used the word as a token of admiration.

The other day I used the word bitchin' with my two daughters within earshot. My 17 year old said, "Mom, How'd you know that word?"

Ah, youth! They believe they invented sex, drugs, rock'n'roll, and words containing the root bitch. The thing about kids is the need to differentiate themselves from their parents. That takes some doing if your parents were steel-tempered in the '60s and '70s.

Reminds me of a time I was working with some snowboard instructors who wanted to fashion a mission statement. Someone objected to using the word commitment: "That'll scare everyone away!"
post #50 of 54
Quote:
Originally posted by nolo:
Ah, youth! They believe they invented sex, drugs, rock'n'roll,
Don'tcha just love em'!!
post #51 of 54
Quote:
Originally posted by Fredskier:
...the folks on this thread who seem unable to open their minds to see the big picture certainly give the impression that the EpicSki community is composed of a bunch of homogenous, white-bred, conservative, no-fun types.
...I, along with the rest of the winter sports world, will gladly forge ahead without you.

People are of course entitled to their views, but the ignorance in this thread is disheartening. Do the posters here have any idea about hip hop culture? Why equate an advertisement is a snowboarding magazine with "gansta rap" and urban hooligans? The conservative soccer mom and SUV crowd here has proven that they are afraid of things they don't understand. The comments on this thread are ignorant and biased. There has long been a baseless anti-snowboarder slant to some folks' soapbox rantings, but this is the first thread that invokes tones of racism. Get out of your Lawrence Welk suburban world folks, open your minds, and have some fun.
Alas, praise Alah!! The voice of reason and compass of modern Global conscience.
Thank you for forging ahead for us Mr. progressive pioneer of fun and repository of urban cultural intellect!

Teach us how to have fun again. I yearn to be your moral equal and run amok, barefoot, through the gleaming, vibrant world which is so elusive; as I drive arrogantly strapped upon the bucket seat of my inefficient SUV through my mindless suburban hell. The past is a blur to me now.

You have bitch-slapped me with the horrific truth; wet, in the back of my neck, like a Grizzly slaps a Salmon! MTV is truth. How could I have not known? Celebrity Death Match? Yes-this I knew.
But all of it? Everything?? Alas I did not have your heart and eyes. My fun? An occasional ski trip with the kids, and secretly - Hillary voodoo-doll racing in the back of a burned out houseboat on the Yangtze, every other Friday night.

The hooligan? Sadly, all along it was me. Thank you for the bitch-slap of truth. Yo! I'm hip-hop! I'm down with that shit!
My funky ass want to be strapping my bitchass on a snowboard, downtown, y'all. Gonna get my yak a tongue stud and a tat for me.
I'm a bitchin' hip-hop Swami yo!

[ September 11, 2002, 11:03 AM: Message edited by: Carvemeister ]
post #52 of 54
Couldn't agree with you more Fred.
post #53 of 54
Yo, yo, yo. Just look at the activity that "bad ad" has generated here. What do they say in advertising?... Better to be talked about badly than not at all...

Judging by that criteria, I'd say the ad was pretty successful.

As for the ski area... Breck has some really neat terrain for those of you who rip and some of the best teaching terrain for those of you who want to rip. That says nothing of the world class park and pipe. It may be the best in the country from what I've heard.

Yo dog, pray for snow. :
post #54 of 54
Quote:
Originally posted by Fredskier:
Does anyone really wonder why the POWDER Maggots make fun of EpicSki folks? If so, this thread is the only evidence needed.
Because they have to have someone to make fun off.

Quote:
Originally posted by Fredskier:
the folks on this thread who seem unable to open their minds to see the big picture certainly give the impression that the EpicSki community is composed of a bunch of homogenous, white-bred, conservative, no-fun......
LMAO you clearly do not know me. I was a 70skid, 80's teen, and a 90's college girl. I grew up in area that has huge Black and White mix. Do you know where South Bend IN is? Notre Dame College was like 15mins from my apartment.

Quote:
Although some folks on this board clearly do not understand this, snowboarding infused the sport of skiing with an energy that had been sorely lacking.
Like I said you do not know me.

Quote:
Baby boomers grew the sport of skiing, but it was becoming stagnant. Snowboarding gave all snow sports a newfound vibrancy.
Not a baby boomer, and Snowboarding was in the 70's and early 80's dear, just wasn't known. In fact I was going to try snowboarding when I was 16, but I was injuried playing soccor and couldn't ski that next season.

Quote:
People are of course entitled to their views, but the ignorance in this thread is disheartening. Do the posters here have any idea about hip hop culture. There has long been a baseless anti-snowboarder slant to some folks' soapbox rantings, but this is the first thread that invokes tones of racism. Get out of your Lawrence Welk suburban world folks, open your minds, and have some fun.
Again.. LMAO Of course WE all are entitled to our views, but you are wrong about the ignorance part. I grew up with the hip hop and rap, nothing wrong with it. I just didn't like the gansta rap. I think you need to take a chill out, and re-read things. The meaning of B*tch has many affects on people, its something many of us can veiw in different ways.

I for one think its funny, but at the same time I have small childern. The way you veiw things change greatly after you have kids. I would love to see how you would feel if some guy walked up to your teenage daughter and said: "Yo B*tch! Get over here." Or "Ya this is MY B*tch!" I believe your view's on the word would change. [img]tongue.gif[/img]
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