I'll repeat the details of how SKI and SKIING do their rankings (copied from a year ago):
I have responded to the SKI
survey 4 times. They give you room to review 6 areas. I send them a bunch of photocopies because I usually have around 25 on their list over the previous 2 seasons.
Telerod15 has the analysis right. SKI
magazine is weighting all the factors evenly. In the survey they ask the readers to rate the importance of each factor. Thus it would be simple for SKI
to use those weightings. I sent them an e-mail last year inquiring why they don't do that and never received a response. The list would come out looking more reasonable if it used reader importance weightings, but that would detract from the editorial effort to position SKI
like the old Snow Country
does not survey its readers. It surveys its editors, some pro skiers and uses on a limited basis some objective factors like vertical drop and annual snowfall. My website http://bestsnow.net
is the source of their snowfall stats.
Over the past several years Time4media's editorial direction has been to differentiate the mags, with SKI
trying to emulate 1990's Snow Country
trying to emulate 1990's Powder
. However, I recall that the reader demographics of the 2 magazines (average ~$90K household income, 22 or so ski days per season) remain almost identical. FYI the latter statistic is the important one. If you go snowcat skiing or on an Extremely Canadian World Tour, you will find that the people who can afford those trips are every bit as fanatical about skiing as the typical EpicSki member.