Originally Posted by Tog
I thought they had to take their skis off in the finish area within a certain time or face penalty. Then they have to hold them vertically so they can be photographed, no?
I think the skis have to be confirmed to be in accordance with the prevailing regulations. All of this advertising started with Jean Claude Killy when he had the guts to rub Avery Brundage's nose in the anti-commercialisn BS.
Originally Posted by oisin
This has been the usual thing for quite a few years. The racer finishes the course, makes sure we see his sponsor's name on his skis as he takes them off. Someone exchanges these for a pair of the commercial product for prominent display on the podium. The skis the racer uses on the course are select race room skis, likely custom made for the individual and not those generally available to the public.
I think the equipment has to be measured/tested after the race, and that is why skis on the podium are swapped. Remember back a few years ago the HEAD tech had Bode's boot 1 or 2 mm off, he couldn't get his swollen foot back in it, etc.? A few years ago Atomic was swapping them out with the newer looking model. I really miss Didier Cuche's flipped off skis at the end of each race. That was cool. So was the gaff Maze made at the last Olympics, She got a silver I think, but forgot to lift up her skis when the cameras were on her. I can imagine all the Stockli people haing gone nuts over that.