I grew up watching WM flix on TV. I remember those great shots where about a dozen people rip a mogul field in synchronicity.
As for the heli-skiing, yeah, it's hard to relate to a bunch of priviledged athletes who don'thave to worry about cost or equipment or travel plans.
I think what killed last season's WM film for me was the gratuitous Jeep and Nature Valley sponsorship. Not only did I get hit in the face with it when I went to the theater, but every shot in the film that didn't involve skiing had the athletes either lounging or driving around in a brand new Jeep while munching on granola bars. Hell, there was even one scene where some of the riders grabbed a jumbo (think 5 feet) granola bar and waved it around for several minutes to further bring home the sponsorship.
That said, there's plenty of smaller films out there making the rounds.
Last night I drove to Santa Cruz to see the local screening of Corduroy, the new film from Rage. It was okay. A little too much jibbing and booter action for my taste (I'm not a park/trick skier). Local skier Cody Townsend, who as in the film, showed a compilation reel of his season which was much shorter and actually much cooler than the full-length film.http://www.ragefilms.com/
(click the INFO tab to find out where the film is screening near you)
Other films on tour:
Anamoly by TGRhttp://www.tetongravity.com/anomaly/tour.aspx
Push/Pull by Matchstickhttp://skimovie.com/tour/
And you can always dig into the archives and watch some older flix. I recently watched The Man Who Skied Down Everest for the first time. That flick is pretty sick. And on the recommendation of Phil P. I recently purchased a box set of Greg Stump films as well as some old school '50s ski films. They have yet to arrive, but I'm gonna throw a pre-season party at our house to screen them.