Originally Posted by mtbakerskier
You mean corporate growth isn't measured in the number of heliskiing days gotten over the last year???
I agree with mtbakerskier. If the management of a ski magazine becomes too "corporate" and loses contact with a basic love of skiing, the readers will sense that very quickly and look elsewhere.
Of course a balance has to be struck between being skiing-minded and business-minded. A publication that is losing money is also not going to last long.
This is probably part of a larger question: whether any print media can survive the internet age. One columnist argues the case for paper here (but then she would, wouldn't she?): http://www.timesonline.co.uk/article...325427,00.html