After spending much of last season in the Net in search of the perfect pair of skis (mostly to narrow down my demo options and work as a complimentary search in addition to talking to people on the slopes and at shops) I have come to the conclusion that most ski company websites are, how did you say, "stupid."
Very few of them offer up all the pertinent data you want (I'd find some sites that listed the lengths of the skis, but then fail to post the dimensions and/or turning radius).
What they all have in common is wonderful marketing fluff in the form of catchy phrases and over-the-top lingo in an order to sell skiing as being cool.
Does anybody remember the K2 site from 2 seasons ago? It was all set up like Area 51 and the skis were made to seem like alien invaders.
That said, the Volkl and Elan sites are pretty decent, as are a lot of the "indie" sites by the likes of Line (I know, they're owned by K2 now, so not exactly indie anymore), 4Frnt, Armada, and even the more micro ones like PM Gear and Prior. I've found that the "little" guys offer up clearer, concise sites and tend to be more approachable (they'll actually return emails...at least AK, Armada, and PMGear did AND were actually interested in starting up a dialogue with me, a potential customer).
Check out exoticskis.com for examples of pretty decent, informative sites. The BIG guys could learn a lot from the little guys (i.e. sometimes less is more...show the skis, list the tech data, have a customer service section that works--i.e. actually skiers who will return your emails with legitimate and informative responses).
Oh yeah, perhaps Volant is trying to appeal to the same clientele who would purchase those bamboo Indigo skis from Bogner? Or those skis made by Wally, the company that makes super-yachts? I am sure there is a niche-niche market out there of folks who want to look good sitting in the lodge (my cousin always used to say that a person's skiing ability was inversely related to the clothes he/she was wearing and the gear they had).