You might try Colorado Ski & Golf on Havana. They keep their ski/snowboard gear out all year. It just get's moved to the back of the store. If you do some chatting with the sales guys, generally you can get a pretty good deal. Often better than what they offer at the big Labor Day weekend sale.
Sports Authority (formerly Gart's) sends out the VIP passes in the mail. I assume that they send them to people who have previously spent more than some $ amount at the previous year's Sniagrab sale. I started getting a VIP pass after I spent about $600 one year. I got a VIP pass for this year's sale in the mail last week.