Companies that give the military discount for active duty personel only (and NOT their spouses) really get my goat! We're the real backbone behind the military servicemembers!
Elmendorf AFB in Anchorage, AK has it's own little ski hill on base, but somehow all children pay full price regardless of age. So it's actually cheaper for my wife and I to get a military-discounted day pass for each of us to Alyeska Resort where kids under 7 ski free with ticketed adult, than it is to buy day passes for the family at Elmendorf's "MWR" hill!
Then again, I work at Elmendorf's hill, and my wife is volunteer medic / ski patrol there, so we all ski free anyway. But...
Pays to look around and ask for military discounts wherever you go. Taco Bell, McDonalds, Denny's, etc., all have such discounts in our town. World Cup Skiers Edge shop in Anchorage offers a 25% discount on labor if you're military and have work done on your ski equipment there... Various tire and auto-body shops, etc., do, too... It ain't limited to ski tickets!