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ICERAIR 2006 at AT&T Nov 06

post #1 of 2
Thread Starter 

SnowBomb is thrilled to announce the return of ICER AIR, with another first-of-its-kind urban ski and snowboard event. This year's event, Esurance ICER AIR, will take place at renowned AT&T Park, home of the San Francisco Giants, Saturday, November 4, 2006. The competition will feature a prize package totaling over $100,000. More than 20 world-class athletes have been invited including: TJ Schiller, Simon Dumont, Jon Olsson, JJ Thomas, Danny Kaas, Shaun White, Andy Finch and many more. Following in the ground breaking tradition of the inaugural ICER AIR, Esurance ICER AIR is the first big air ski and snowboard competition of its kind to be held in a stadium in the United States.
SnowBomb has partnered with ICER this year to create the inaugural San Francisco Ski and Snowboard Festival. The stadium will be packed with over 100 exhibitors, including every Tahoe resort, top industry brands such as Head Skis, Ride Snowboards, and The North Face, and many local businesses. In addition, Lombardi Sports will be hosting a $Million Dollar Ski and Snowboard Sale with the latest ski and snowboard gear at blowout prices.
Purchase a premium SnowBomb admission ticket and you will receive a FREE LIFT TICKET to one of 15 Tahoe resorts and a one year subscription to Transworld Snowboarding AND Freeskier magazines!
For more info and to purchase tickets, go to www.icerair.com.
post #2 of 2
Thread Starter 
Just a follow up. A little more detail.


This Year

San Francisco, CA (Tuesday, July 18, 2006) -
Icer Air took to the streets of San Francisco for its inaugural ski and snowboard exhibition last winter. This November, organizers are moving the event to the city's AT&T Park.
(photo: Angie Silvy)

Icer Air, an inner-city skiing and snowboarding jam session, will return to San Francisco in November...just not to the city's streets.

Event organizers caused a ruckus last year by bringing 200 tons of snow to the San Francisco's Fillmore Street, and the event was nearly cancelled by city officials who fielded a wave of neighborhood complaints surrounding the event. As a result, organizers have moved the event to AT&T Park, home to the San Francisco Giants, on November 4. Featuring 20 accomplished and skilled world-class athletes, Esurance Icer Air is the first stadium big air ski and snowboard competition to be held in the United States.

"Last year's event was amazing and will certainly go down in the history books, but we knew that we had to do something different and more outrageous this year," said Glen Griffin, Icer founder and president. "Each year we'd like to continue to raise the bar, push the envelope and evolve the event to greater heights. Our mission is to bring the mountains to the city and showcase these amazing athletes in an urban environment."

The 100-foot high ski and snowboard jump will descend from the scoreboard at AT&T Park, extending over 350 feet in length and will be covered with over 200 tons of snow. Spectators will be afforded views of Olympic medalists and X-Game champions flying through the air amidst the backdrop of the spectacular San Francisco Bay. The jump will take over 100 workers, three days, and more than 14,000 cubic feet of snow to build. Esurance Icer Air is scheduled to take place on Saturday, November 4th from 10 a.m. to 8 p.m. at AT&T Park, located on San Francisco's waterfront Embarcadero.

"We are excited and proud to continue to build on what Icer created last year with the inaugural Icer Air event," said freestyle skiing spokesperson Jonny Moseley. "ICER will continue to create spectacular events that bring together urban and athletic communities in unique environments that every one can appreciate and enjoy."

The big-air invitational features some of the most talented athletes on the mountain today. Invited athletes include Jon Olsson, TJ Schiller, Simon Dumont, CR Johnson, Shaun White, Danny Kass, Andy Finch, JJ Thomas, Travis Parker and many others to be announced. Athletes will be competing for more than $100,000 in cash and prizes, including a 2007 Toyota 4Runner. In addition, Esurance Icer Air will feature the inaugural San Francisco Ski and Snowboard Festival. The SF Ski Fest, co-organized with SnowBomb.com, will feature new gear from industry icons such as Head Skis, Ride Snowboards, The North Face and many others on the promenade level of the stadium. Every major ski resort from the Lake Tahoe area will be on hand with special promotions for Esurance Icer Air attendees. Finally, Lombardi Sports will be hosting a huge ski and snowboard sale at the event.

The week leading up to Esurance Icer Air will feature a range of promotional events including movie premieres, product launches and parties. Additional details will be released by event promoters in the weeks and months ahead.

Tickets range in price from $10 to $48 and may be purchased at
www.icerair.com. Tickets purchased for $24 or more include a lift ticket to a major Lake Tahoe ski and snowboard resort, a one-year subscription to Freeskier and TWSnowboarding Magazines, as well as additional giveaways. Finally, a raffle will be offered online and onsite during the event which includes over $100,000 in prizes including a Toyota FJ Cruiser and a Whistler ski vacation.
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