Okay, a slight bit of background:
Resi Stiegler has worn these for a while. I think pretty much for her entire WC racing career, which is a couple years. So far as I can tell, during the several dozen races she's worn them for, in which the people paying attention were actual ski racing fans, nobody has ever been embarassed or anything other than amused by them. Indeed, Ski Racing, in a passing mention, says they have "endeared" her to the fans. She has also been known to wear tinsel decorations in her jawguard.
In the Olympic slalom, she was so awful that a huge crowd of eleven women beat her. Pretty lousy, to only be the 12th best slalom racer in the world on that particular day.
That one's Kristina Koznick, who's had pink highlight for I'm not sure how long. Years, at least. She probably had them at the last Olympics, so it shouldn't come as a shock even to the people who aren't aware that there is ski racing in between Olympics.
While she didn't do well yesterday (unless you consider being able to finish with a torn ACL impressive), the pink hair has obviously held her back. She's only been the top female US slalom skier for over a decade, missed the WC slalom globe by a narrow margin (as little as 60 points, which is a single 3rd place) several times, and made WC podiums 20 times.
What the deal with that chubby little Swedish woman who slides around on her belly? What kind of competitor would paint her brother's name on her fingernails? What about those silly hats that make it look like you've got weird colored hair sticking out the top (okay, those are pretty dumb)? What kind of organization would give out a cow as a prize, or give a winner his weight in wine? Or, for that matter, allow some German-Mexican prince in his mid-40s to race in a pink helmet? What sort of nut would put "For Rent" on the front of his helmet, where the big sponsor's name is supposed to go, or "Mom+Dad," for that matter?