Talk about biting the hand that feeds you. A shot across the bow of Atomic. It's not like Atomic is hurting for atheletes to sponsor. It would be one thing if he was winning, sometimes you just need to keep quiet about these things and deel with the company internally - not through your dad through the media.
Like when Phil bashed Tiger's equipment before he had won a major. And Nike responded with the fact that he didn't have to use their equipment, he could use what ever he wanted but chose to use theirs. Immediately following tiger won the Accenture. Atomic has the atheletes in the stable that are actually winning medals, Bode should just shut up and win.