These last couple of posts are intriguing. I used to (and somewhat still do) think that his lack of caring about winning and medals was all a cover so that when he didn't win, he'd be able to handle it better and just tell the media that it didn't really matter. Basically, an easy cop-out that he has repeated enough to actually believe.
But Tom brings up an interesting point. Since he grew up in the conditions he did, he may (unconsciously?) be poking his sponsors in the eye, just to see how much pain they'll take before they drop him - just for fun and personal curiosity. Then, when they do, he knows he'll be able to go back to the life he knew (and guessing, enjoyed) as a kid, but without the money issues that he faced as a kid. Live his life as a potato farmer in the summer and ski all winter.
I could see being on a ski trip to NH with my kids in 10 years, riding the lift and sying to the stranger next to me "you look familiar", and his response being, "yeah, I won a few races a dozen years ago".
How are we to know what makes another person tick? Especially someone who gre up in an environment that is very foreign to most of us.
If nothin else, Bode is an interesting character and is his own person.