The Ski-School Challenge
The article was called "The Ski-School Challenge" by Nancy Keates in Wall Street Journal 1/20/06. Here is a link to a reprint of this article on AOL's Money & Finance section http://money.aol.com/wsj/investing/3...20085509990001
Here are a few interesting excerpts from the article.
"Programs are expanding all over the country, and safety precautions, educational approaches and even the facilities themselves aren't as family-friendly as you might think. Some resorts hire great instructors, but cram too many kids of different ages into each class. Some have state-of-the-art facilities, but assign their most junior instructors to oversee the kids -- keeping the more advanced teachers for the adults. But others have it all right."
"Last season, visitors ages 45 and older made up 31% of total ski-resort business, up from 21% seven years ago, according to the National Ski Areas Association. ...In response, owners are betting on bigger and better schools for youngsters."
"While the number of people under 17 skiing in the U.S. has remained fairly constant since the late 1990s, the number of kids' ski and snowboard lessons in the 2004-2005 season rose 2.5%, or five times as fast as the number of ski lessons overall, according to the NSAA"
"Still, some of the programs have a long way to go. A few of our reporters and the parents we interviewed complained that for $100 a day or more, the classes weren't challenging enough. There was also a dearth of information about what kids would be doing once they were left in a resort's care. "
"Keeping kids happy might be a good strategy: Kids influence more than half of all family travel decisions, according to travel-research firm Yesawich, Pepperdine, Brown & Russell."