Thanks for all the great responses! Here are my personal thoughts: I wanted to see what others had to say before throwing my $.02 out there.
Pro: very well recieved ski lineup, fairly aggressive pricing. Have always like their skis-no nonsense and performance-oriented
Con: not well known out here, very similiar in feel to Head (our best selling line of skis at the moment-the Monsters are always the most requested demo, and all 11 pair were out straight through New Years.), Another dealer already has the boot line.
Pro: very well known ski line (although K2 is a big "name" as well and they are outsold 2/1 by both Elan and Head). Seem to have some consistent winners like the B2, and the new Zenith is getting raves.
Con: Sold at big-box stores, lack of exclusivity
Pro: about 1/2 of the people out there owned a Scream at one time, and it is a big name. Good boot line that fits many feet.
Con: Below-par skis in the past. Again, lack of exclusivity.
Pro: Great skis (4800/8000/8800 are superb), classy look to the line, Lange is a big boot name for many (although they haven't fit many feet in the past).
Con: Pricing is not aggressive
Pro: nice linup, niche ski (lack of distribution), good pricing
Con: lack of name recognition (not that big of deal-we have 90% of buyers demo more than 1 pair before purchase)
Pro: great skis! I would love to have some in the shop
Con: very pricey-you get what you pay for of course, but they are more expensive than any other line that I am aware of.
Thanks for all of the suggestions!