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Picking up a new ski line-who would you choose? - Page 2

post #31 of 49

nordica

Nordica makes the beast. There skis are good, but their boots are some of the best, and the Beast is defenitly on of the most common expert boots I see on the slope. If your market is experts - this should be a big deal.
post #32 of 49
For sure if I had a shop I would cary the best skiing brands --

Salomon
Atomic
Rossignol
Volkl

Then maybe...

Dynastar
Nordica

for hard core racers definitly VIST- great product.

K2 - no more core credibilty
Elan- getting better
Head- great product- dismal marketing
Blizzard- Could be the next big thing
Ogasaka- be serious!
Stockli- I would rather go with VIST
post #33 of 49
Quote:
Originally Posted by JonnyMo
Rossi simply has a ski for just about anybody. And shouldn't Rossi should be coming out with a new semi-plug boot soon?
Is this going to be a new Lange project? I would not be surprised to see another Lange boot with differnt colors.

I guess they badly need a boot to "compete" with the Atomic CS, Dobie Pro, Diablo Race Pro etc.
post #34 of 49
A vote here for Rossignol, and a vote against Salomon.

Your shop needs another line of skis that the average member of the skiing public can relate to besides K2. A brand that will bring a lot more people into your shop. While Nordica, Blizzard, or Stockli might be better choices for members of this board, not many people can identify with them.

In the last 3 years, I've demoed 3 different pairs of Rossis and 4 different pairs of Salomons. Liked the Rossis, wasn't impressed with the Salomons.
post #35 of 49
Quote:
Originally Posted by Yuki
One of our race parents bought some SC's and it was love at first slide. During a major ice storm last year a huge tree fell on his Chevy Suburban when he opened the front door .... shocked at what he saw, his words were ....

"Oh no! My Stocklis" ...... truck totaled Stocklis were OK
Absolutely classic - thanks for sharing.
post #36 of 49
Thread Starter 
Thanks for all the great responses! Here are my personal thoughts: I wanted to see what others had to say before throwing my $.02 out there.

Nordica:
Pro: very well recieved ski lineup, fairly aggressive pricing. Have always like their skis-no nonsense and performance-oriented
Con: not well known out here, very similiar in feel to Head (our best selling line of skis at the moment-the Monsters are always the most requested demo, and all 11 pair were out straight through New Years.), Another dealer already has the boot line.

Rossignol:
Pro: very well known ski line (although K2 is a big "name" as well and they are outsold 2/1 by both Elan and Head). Seem to have some consistent winners like the B2, and the new Zenith is getting raves.
Con: Sold at big-box stores, lack of exclusivity

Salomon:
Pro: about 1/2 of the people out there owned a Scream at one time, and it is a big name. Good boot line that fits many feet.
Con: Below-par skis in the past. Again, lack of exclusivity.

Dynastar
Pro: Great skis (4800/8000/8800 are superb), classy look to the line, Lange is a big boot name for many (although they haven't fit many feet in the past).
Con: Pricing is not aggressive

Blizzard:
Pro: nice linup, niche ski (lack of distribution), good pricing
Con: lack of name recognition (not that big of deal-we have 90% of buyers demo more than 1 pair before purchase)

Stockli:
Pro: great skis! I would love to have some in the shop
Con: very pricey-you get what you pay for of course, but they are more expensive than any other line that I am aware of.

Thanks for all of the suggestions!
post #37 of 49
Dynastar or Rossi. Depends on your target market: Dynastar is to Rossi what Jaguar is to Ford.

Salomon is back on the radar, but give them some time to build more skis for heavier folks.

I think you may find Nordica and Blizzard sales would lag either Dynastar or Rossi.
post #38 of 49
NORDICA--for the reasons already stated
patprof
post #39 of 49
If it were MY shop:

4FRNT
Capital
DP
Line
Goode
Prior
Armada
PM Bros

...are Lacroix still around?
post #40 of 49

oldschool

Leo LaCroix actually "stopped by" Epic a few years back.

At the time, he was making a great looking "retro-antique" wood ski (upper) with a modern shape and base.

They were a bit pricey though.
post #41 of 49
Salomon and Rossignol of course. They are the two biggest brands.

Dynastar is some way behind them. Nordica are new on the scene. Blizzard used to have a poor reputation anyway.

If there were better margins on one brand I may change may mind.

Most people expect to see the two leading brands in a decent shop.
post #42 of 49
Quote:
Originally Posted by Latchigo
Salomon and Rossignol of course. They are the two biggest brands.
This does not mean they are the best.
post #43 of 49
interesting reading this as it is very USA oriented, so i'll throw a couple thoughts at you from the great white north:

a couple of posts mention "good race skis" as a reason-do you actually make any margin on race stuff? enough to pay the electricity? i doubt it...

how good are your staff at sales, not "the rossis are really good skis" but actual sales skills to close the deal, i'm guessing okay judging from the brands you have already? if so you could bring in a non-big-4 brand and still kill it, right?

what is your exposure to big box price slashing/competition? are you willing to risk the "geez, we haven't sold anything by x-mas panic button sale" that youmay be exposed to?

what service are you going to get from your actual sales rep/distributor(not the local instructor guy who claims to be a rep but is backdooring his prodeals for 1/2 your cost)


and to this quote about nordica "you've got a lot of austrian skis" nordica skis are built in slovenia....
post #44 of 49
For a speciality shop, I would personally suggest staying away from the larger brands for just that reason. Niche your gear selections in resonance with your preferred customer base. And then build to that base, not the rest of the general skiing public.

This translates to real customer service. BTW, if you get a chance, grab a copy of Seth Godin's book Purple Cow for some additional thoughts on the business/marketing side of this. It's a quick read, but may help you make the choice.
post #45 of 49
I wouldn't overlook Blizzard. Since they've linked up with Dalbello, they've been a great line for a local "ski bump" shop. Since the clientel is mostly beginners and lower intermediates, the package deals have been pretty successful. The Titan is a great heavy snow ski, and the rest of the lineup is traditionally Teutonic in nature.

The Dalbello/Blizzard duo is a great bang for your buck combo. They aren't glamorous or highly recognizable, but a solid performer that can back up a higher-profile line.
post #46 of 49
Quote:
Originally Posted by sywsyw
This does not mean they are the best.
'Best' is not the issue. They sell better. I assume you are in business to make a profit.

People used to say Betamax was better than VHS.
post #47 of 49
Quote:
Originally Posted by Latchigo
'Best' is not the issue. They sell better. I assume you are in business to make a profit.
Not necessarily. What sells more in a worldwide sense does not necessarily sell more for a particular retailer. That's the key to actually developing a solid business strategy (something far too few retailers--much less ski retailers--do).
post #48 of 49
Quote:
Originally Posted by waxman
and to this quote about nordica "you've got a lot of austrian skis" nordica skis are built in slovenia....
and Volkswagens have been made in Ohio, USA.:
post #49 of 49
Also FWIW.................The Nordicas ski more "Austrian" than most of the Austrians do.

SJ
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