Isolated resorts can (and often MUST) get top dollar
Originally Posted by steveteles
Hi. I just posted an entry on a blog I contribute to, on the subject of lift ticket pricing... "On the other hand, there are resorts that, so far as I can tell, NEVER discount, such as Jackson Hole"
Jackson Hole does not have to offer much in the way of discounts and they really can't afford to:
--They are a destination resort with little competition in the region (Targhee may draw some tourist skiers for a day, but they come to the valley to ski The Big One).
--The locals market is small (<15,000 residents). There is also very little regional draw- the nearest town of any real size is Idaho Falls (55,000 people) which is 2+ hours away (in good weather).
With such a limited regional market, JH must get top dollar for lift tickets to make money and people will pay it. It is the KING of inbounds and lift-serviced backcountry terrain in the lower 48. It also averages a paltry skier density of 1 per 1.5 acres.
"People will pay, Ray... people will most definitely pay"
--- James Earl Jones, Field of Dreams