Thanks for your post, thatsagirl. I am a "female jock" too but one who has always cringed at these types of photos of other female jocks. Or female uberjocks. (Or uberfemale uberjocks, as the case may be!
You helped me better understand why someone would want to do photos like these. I wasn't looking at it from that perspective: partly because I luckily never had any "issues" about femininity while I was growing up. My mom didn't care that I was a tomboy, my dad was only too glad to play goalie for me while I was practicing soccer, my high school culture was totally fine with "cute girls" playing sports (our state championship soccer team had cheerleaders on it who were cute and popular as well as fast, strong, and tough); I didn't lack for dates. So sometimes I don't see the issue. But as I get older (I'm 37), I understand that I just didn't happen to experience the attitudes that a lot of girls continued to experience then, and even now (but less so).
I have an enormous problem with girls who hang around sports in efforts to get men to notice them. I'm not talking about groupies, but about the gray area: my teammates who would flirt with the coach, my mixed doubles opponents who bat their eyes at their partners (and mine) ... I always wondered about the football and basketball team managers, too. To me, sports are sports, and separate from male-female relationships. Even though Charlotte Moats et al. aren't skiing to get men, obviously, something about doing photos like that conflates the two, and it bugs me. I would think, "Why can't they just let their abilities stand on their own?" I feel like they delegitimize ME as an athlete, because I don't want to be a Farrah poster; I want to be an athlete. Period.
I find a lot of comfort in Internet sports boards, where I can talk about hockey or whatever and people don't see me. Everyone always assumes you're a guy first, which is fine in this context. It's more comfortable for me that way.
[This all changes when you actually know someone well, and you're not so aware of being judged as a woman by a guy who's most likely thinking either (a) "would I or wouldn't I?" as someone so eloquently put it; or (b) because she's a woman, she's a lightweight when it comes to sports. I'm actually very comfortable hanging out with guys, and usually prefer it -- as I grew up with a brother and 3 guy cousins -- but it takes a little time.]