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X-stream: Done to Death!

post #1 of 12
Thread Starter 
In the beginning when Salomon released the X-Scream, it was fresh. It was a great ski and it was a hit. Kudos for a clever, original move, well-rewarded. Life was good.

However, in the years that followed, the masses recogized a good thing, and jumped aboard. Recently, so many skies and boots have been labled some version of "X" for extreme, that the letter has become neutered.

Yesterday, I passed a new stoarage facility in our industrial park named "eXtreme Storage". How is storage extreme??? Do you hang your property at precarious angles inside the shed?

Then I saw a labled panel truck with a message that read: "eXtreme Diaper Services" (for mothers insisting upon cloth diapers). This one I can actually get. In my view, there's as little as exteme as a dirty diaper.

Where do we go from there: eXtreme toilet paper, eXtreme laundry? Does it end?
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post #2 of 12
Just shows you how powerful Madison Ave. is, how they got ahold of that word,'extreme', from ski movies in the early 90's and have beat it to death. Too bad for mt. towns as well, but thats another story. :
post #3 of 12
X-tremely over done you are right.
post #4 of 12
There is a local electrical contractor whose business is EXTREME Electric. Their trailer has the large silhouette of a water skier on a slalom ski cranked over on a tight turn. I find it humorous every time I see it. I could never figure the correlation between water skiing and electricity, let alone EXTREME electricity!
post #5 of 12
Extreme just isn't extreme any more.
Shane Mcconky said something great about how extreme has been a label for everything from pizza to landscaping.
post #6 of 12
Quote:
Originally Posted by Idahojef
There is a local electrical contractor whose business is EXTREME Electric. Their trailer has the large silhouette of a water skier on a slalom ski cranked over on a tight turn. I find it humorous every time I see it. I could never figure the correlation between water skiing and electricity, let alone EXTREME electricity!
Extremely strange I would think a graphic image of a guy with his finger in a socket, his eyes popping out, and his hair standing on end would be a better logo for EXTREME electric. But then again, it might scare off the potential customers.

I heard an ad on the radio the other day for extreme karaoke at a club in a nearby town. I'm thinking about checking it out, but I need to make sure it's covered in my health insurance policy first.
post #7 of 12
This Extreme campaign thing started to pervade ads abit ago and I think it began with Mountain Dew as the usual sponsor of the X-games and "extreme youth."


Anyone seen Harold and Kumar Go to Whitecastle? The group of "extreme" guys in that movie is a hoot and perfectly on point with this conversation.

Back to being totally "extreme!" at work.
post #8 of 12
So you work over by Irongate, huh? If it matters, at least those storage units are something different... High-speed internet, running water, etc...

http://www.bellinghamherald.com/apps...13/CORRECTIONS
post #9 of 12
Thread Starter 
So, if we added flower beds and new motion-sensitive security system, our building would henceforth be "Extreme"?

How about if we clipped the dog? Is he now "Extreme Pucho?

Is there any significance to this word, as it now stands - pertaining to baby diapers?

Perhaps it's time to consider a new 5-year campaign, built upon an equally eliptical word?
post #10 of 12
I think I saw an Extreme Restaurant in Calgary.
post #11 of 12
That shitty Chevy S-10 pickup really ruined it for me...
post #12 of 12
Quote:
Originally Posted by Captain_Strato
How about if we clipped the dog? Is he now "Extreme Pucho?
Mmmm. It depends:
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