I'm not sure I'd call it loyalty, if that was all there was to it, I'd be called volantloyalist.
I had no opinion of Volants at all before I skied them, I'd read a lot of good things about them though. Once I'd skied them a bit, I found that the feel they had suited my preference to the extent that, once fused with my tendency to collect things, and the fact that they have been available at prices disproportionately low to their performance, it became somewhat of an addiction, but one based in practicality. If they hadn't been available inexpensively I would never have bought them.
That said, I would mention that my bindings include Looks, Salomons, Markers, and Atomics, and I bought my Raichle's because they were far and away the best bargain (price and fit) available.