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Intrawest to manage snowdome in spain

post #1 of 8
Thread Starter 
More on snow domes From First tracks on line.
The Miles Company is also planning to build a snowdome at the Meadowlands in NJ.
Wonder if Intrawest will manage the snow dome at the Meadowlands too?

Arroyomolinos, Spain (Friday, August 5, 2005) -

Property owner The Mills Corp. announced this week that Canadian ski resort operator Intrawest has leased the indoor snow dome, Europe's largest.

Ski aerialists perform on indoor snow at Madrid Xanadú in Spain. Property owner The Mills Corp. announced this week that Canadian ski resort operator Intrawest has leased the indoor snow dome, Europe's largest.

Arlington, Virginia-based The Mills Corporation (NYSE: MLS), a developer, owner and manager of a diversified global portfolio of retail destinations, announced this week that Canadian ski resort operator Intrawest Corporation and Heineken have signed leases to operate the indoor ski and snowboard center at Madrid Xanadú near Madrid, Spain. Madrid Xanadú, owned and operated by The Mills, is the largest retail, lifestyle and indoor snow destination in Europe, and has attracted tens of millions of visitors since its grand opening in 2003.

Under the lease agreements, Vancouver-based Intrawest and Heineken will manage and operate Parque de Nieve Madrid Xanadú, the only indoor snow dome in Spain. In an effort to enhance the overall customer experience, Intrawest and Heineken will invest 3.5 million euros in renovations to improve the snow dome facilities.

"Intrawest and Heineken join other leading global brands that recognize the value of partnering with The Mills. By strengthening the entertainment experience for our visitors, these internationally recognized firms will enhance our unique approach to creating exceptional consumer destinations," said Laurence C. Siegel, chairman and chief executive officer of The Mills Corporation. "As the only U.S. developer to build and operate a major retail center in Europe, we have demonstrated that we know how to create a great experience for Spanish consumers and European visitors at Madrid Xanadú and these partnerships reinforce our commitment to excellence."

Intrawest, operator of many destination ski and snowboard resorts across North America, brings its experience in the operation and development of ski destination resorts to Parque de Nieve. Intrawest operates in whole or in part Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games in British Columbia; Mammoth Mountain, CA; Snowmass in Aspen, CO; and Les Arcs in France, among others. The company will oversee the complete snow-related operations at Parque de Nieve, including marketing and sales, operations and maintenance of the snow dome and management of the ski and snowboard school. Intrawest will program the snow dome with a wide range of lessons, themes and events to maximize revenue and enhance the guest experience, spokespeople for The Mills say.

"This is a great opportunity for Intrawest to expand our presence in Europe," said Hugh Smythe, president and chief operating officer of Intrawest's Leisure and Travel Group. "We look forward to working with The Mills Corporation to enhance the visitor experience at the Parque de Nieve snow dome."

Heineken, a global brand and franchiser of more than 400 eating and drinking establishments in Spain, will manage and operate the restaurants and concessions in Parque de Nieve Madrid Xanadú through its Spanish retail division, Tematicos Heineken. To improve the quality of service and provide a new look and feel to the restaurant area, Heineken will renovate and reconfigure the existing space to increase direct views of the indoor snow dome and will bring three new concepts to Parque de Nieve: Amsteleria, Temple Bar Restaurant and Par 8,000.

Amsteleria is a bar that features Amstel beer taps on each table. Temple Bar Restaurant, named after the storied Temple Bar section of Dublin’s city center, will feature food, live music, trivia contests and other activities in its casual atmosphere during all hours. Par 8,000, the first mini-golf course in Madrid, will have a high-mountain-climbing theme, which will complement Parque de Nieve Madrid Xanadú’s snowsport environment. Themed by United States-based Cost of Wisconsin, an approved contractor of outdoor sports retailer Bass Pro Shop Outdoor World, Par 8,000 — whose name references the world’s peaks that exceed 8,000 meters in height — will feature special effects such as fog, wind and sound.

"Heineken chose Parque de Nieve Madrid Xanadú for our newest concepts because of its exceptional, unique location," said spokesman Alejandro Gomez. "Amsteleria, Temple Bar Restaurant and Par 8,000 will leverage Madrid Xanadú’s millions of annual visitors and will help drive even more traffic to Madrid Xanadu’s retail and entertainment venues, including the incredible Madrid Xanadú Parque de Nieve Snow Dome."

The Mills Corporation is presently constructing North America's first indoor snow dome at the Meadowlands complex in northern New Jersey.
post #2 of 8

IMHO a rather risky business in a country like Spain but there´s almost no info about the ski facility itself.

I have posted the link to the biggest in Europe already in construction:

Those with some reading knowledge of German can follow our discussion about Skihallen:

http://www.carving-ski.de/phpBB/viewtopic.php?t=5186&start=0&postdays=0&postorder= asc&highlight=
post #3 of 8
Thread Starter 
Here's a link to the Xanadu home page, it's in Spanish. I think the pictures translate in any language.

post #4 of 8
Intrawest are keeping busy - they've got a second luxury ski village project under way in France, at Flaine (a 2,500 bed complex).

Plus there are rumours of interest in Australian resort Perisher, following Kerry Packer's proposed sale.
post #5 of 8
Le Snow Games in Belgium:
100.000 m2, entièrement dédiée au ski et au snowboard.
Les pistes
- piste verte : 1 de 150 m (green)
- piste bleue : 1 de 800 m (blue)
- pistes rouges : 2 de 500 m chacunes (red)
-piste noire : 1 de 350 m (black)

did I read well that it´s 18.000 m2?

Seems to me that the snow dome will be just a small part of the center. The Xanadu Center itself might be the biggest but there won´t be the biggest skiing.
Anyway, it´s good for Spain. Anything promoting snow sports is welcome.

Thanks for the link.
post #6 of 8
So then there will be a 15' wide, 200M's long patch of snow with tons of condos built all around it and lift tickets will be 80Euros a day ;p
post #7 of 8
Do they have any Condos with a deck over looking the slope.:
post #8 of 8
Thread Starter 
Originally Posted by slider
Do they have any Condos with a deck over looking the slope.:
Yeah, but you better hurry they're going fast.
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