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New Ski Industry Magazine

post #1 of 7
Thread Starter 
post #2 of 7
How'd they get that picture of me for the cover.

Looks like it is an magazine for resort owners ?
post #3 of 7
Originally Posted by Max Capacity
Looks like it is an magazine for resort owners ?
So, they'll copy to Intrawest, one to Boyne, and one to Vail Resorts. I think that takes care of them all
post #4 of 7
It looks like they have been hitting the Pavement for sponsors / I see a job posting for Dodge Ridge CA. I have to say I did not know Dodge Ridge existed!! How could I not know about an entire ski area within 3 hours of my home??
Anyway maybe it will be the trade rag for all ski areas not owned by (Intra-west, Boyne, Vail Resorts)
I am not in the resort biz, but enjoyed what I could see of it online.
post #5 of 7
Thread Starter 
It is definitely an "inside industry" publication. They only want people in the industry to write for them. However, if this does get distributed to mountain management, and they actually read it, it may shake things up a bit. Take a look at their editorial calender:

Some of the topics could be straight out of our forum. For example:

Who Are Your Real Salespeople?

Conversion is a key element of our future, but who is the individual with the greatest impact? It's ski and ride instructors and really no one else--they spend huge amounts of hours with a guest while all other mountain hosts and such only get a few seconds. But, name five ski school directors who walk the walk AND talk the talk.

The ROI on a good instructor is staggering, and when hiring a leader for a team, he has to be nine parts Lombardi and only one part Starr. Put a catalyst in that position and you'll never suffer from becoming a "top-boring" department. There are examples of leaders who communicate passion and obsession with the ski and ride life, because that is what we sell. How do they do it? We offer a lifestyle, and every guest should be ready to drop their lives and move to the hill when done with a lesson.

That has a familiar ring to it. This past season, when I was taking a regular lesson each Sunday, I found it interesting to see how people who were visiting became really fascinated by the lifestyles of those that live here. A few actually moved here!

Or how about this:

For Love or Money It's a choice each of us has made, and also a decision that's facing the next generation of resort leaders. Out there, where the world is truly flat, are a lot of opportunities to do very little with their lives, but be paid a lot better for it.

But here in our steep, round, three-dimensional world are perks and bennies and experiences that outweigh those in any corporate gig. Let's stack our lives up against those who stink with money, and then decide who's truly rich.
Deja Vu!

And Finally:

A Butt In A Chair

We used to have this idea that the best place to go ski for the day skier is the place where, from their front step, they could most quickly get their butt in a chair. Now, the guest is moaning that real estate has driven close-in parking out to another state. Shuttles, buses, gondolas. How long until we park, then catch a plane to the base area? KISS. Perhaps the things that used to work to get loyalty from out guests are still the things that work.

Design by City Folk

I sat on a board once and they asked, as a kid who grew up in a lodge, what I'd like to see in their new base facility--I wrote "Short chairs, no one wants to scale a barstool in ski boots. Couches, intimacy, areas where you could get your people together, out of the meat market flow." But, of course, they installed the equivalent of a 90s disco. Music so loud your head was instantly muddled. Tall metal stools. No tables where kids could sit without getting jostled by dancing spring breakers. People don't want to feel like they're in urban Paris, the traditional experience is what brought them. Let's learn from the places that are still rustic.
Can you say "Loveland?"
post #6 of 7
Quote from the article:
people don't want to feel like they're in urban Paris, the traditional experience is what brought them. Let's learn from the places that are still rustic.

My answer: Mad River Glen

Nice find on that publication Lisamarie, now if only the people who own and run these massive resorts will realize its about the skiing experience and not the real estate maybe thousands of new skiers/boarders will come to their mountains.
post #7 of 7
Sounds like a magazine for old farts


Because Racing is Still King

In Europe, alpine skiers are gods, and winter resorts have a much bigger market there. Here, it's the freeriders who've taken center stage, but is this our own doing? Food for thought: Almost every mountain spends $50,000-$600,000 building and maintaining and insuring a park. But, they still want to charge seven lousy bucks to race NASTAR or on a self timer. It's ridiculous. When will a hill open a huge variety of race lanes, every day, for free, and use that move to blitz the industry with PR stating "We really DO support the men's and women's ski team! In fact, we're going to help develop the next generation right here!" Lanes are cheaper, less space intensive, and in many cases much more fun for the family than the intimidating parks. Put in rollers, keep it flat, have obstacles, but build real alpine skills rather than just provide a huck zone.

Freeskiing has brought so many skiers into the sport. Instead of wearing spandex these skiers in the park give inspiration to kids with a choice between snowboarding and skiing to choose skiing. For mountains with relativly low vertical, parks have brought excitement to formerly boring hills. I love all skiing, racing included (which can be a rarity for newschoolers.) Thats why I like to see all aspects of the sport respected. What this magazine is suggesting is just nutty and ignorant.

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It's time to do some accounting. For the past eight years, millions of dollars have been sunk in the freeride and freeski teams. Let's crunch numbers and see if there's a return.
Is there a return? Hmm lets see...a totally new sport has grown in skiing out of the supposed millions of dollars. Is there a return? Id say there is a profit. New companies such as Line, Armada and Ninthward (just to name a few) have thrived from the investment. Even mainstream companies such as Voelkl, K2, Dynastar, Salomon, Atomic and Head have all developed freestyle specific lines because of the demand. In addition, kids love terrain parks. In my high school ski club, the majority of the club would relax in the park practicing new skills and enjoying themselves. If more kids are having a good time on the slopes then more kids are going to stick around the sport. If more kids stick around the sport then more kids will spend money in the skiing industry. Its not a complicated concept to grasp.

This magazine seems about as unbiased as Fox news trying to tell me today how great racial profiling is.

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