Originally Posted by youngsman
At the same time, I'm again amazed at just how uninformative and clumsy product sites are... I don't think any of the manufacturers have good sites.
I understand that a public website is (i) a source of information and (ii) a marketing tool. I don´t understand why - with the unlimited capacity of web space - there are no further links with more info for those who need/want it.
I understand that a printed catalog is not for individual customers but a source of info for reps, retailers, shops, and the like. I don´t understand why they mostly contain the same marketing blabla we are given on the websites (sure, the same text, lower costs...). And I try to understand that the technical handbooks which used to offer more inside info mostly disappeared (the costs again...). Is it easier and less expensive to organize a demo for the reps and give them the details in person? Hardly so.
There are also CDs. I´m not aware that those I saw contained more than the well-known text of the catalog and/or website.
I am supposed to deliver some insider info on the new gear. As long as I used to be given the handbooks it was much easier to write more than some paraphrase of the manufacturers texts. Nowadays, there is less and less relevant info and no handbooks. I can´t demo all skis available and even if I theoretically would, you can´t base your comments on your brief test ride only. Some technical info is essential. Etc.
Less info means higher risk of wrong choices and of unsatisfied skiers.
Could any of the NZ Bears enlighten me/us on the meaning of those Maori-inspired names of Fischer freeride line?
Prohete - Watea - Atua - Kehua - Rangi - Maunga?