or Connect
New Posts  All Forums:Forum Nav:

Salomon pulls out?

post #1 of 3
Thread Starter 
From Inline Planet, June 14 2005:

Salomon to Streamline Product Line, Distribution Network in U.S.

French Company Plans Consolidation of Inline Skate Strategy in Response to Financial Losses
Quote:
This means a combination of being more streamlined in terms of product range and distribution and being more reactive to regional market ups and downs," said Chiasson in an email from Salomon's corporate headquarters in France. Salomon has reported financial losses for the last several quarters, based on falling sales of inline skates and alpine gear.

Last month, its owner, the sport giant Adidas, announced it was unloading the company. The Finland-based company Amer Sports agreed to buy it for $628.4 million (US).

After the sale was announced, rumors circulated that Salomon would leave the inline market, at least in the United States, to concentrate on its core market: ski equipment.

But Chiasson said the rumors are false. "We are not pulling out of the inline skate market," he said.

After the sale was announced, rumors circulated that Salomon would leave the inline market, at least in the United States, to concentrate on its core market: ski equipment.

But Chiasson said the rumors are false. "We are not pulling out of the inline skate market," he said.

Salomon's French team is developing a new long-term strategy that "includes new and innovative products that will be launched as each market is ready for them," he added.

From Inline Planet July 5, 2005:
Salomon to Abandon U.S. Inline Skate Market in 2006


French Company Plans to Reevaluate After a Year; Skate Merchants Hope to Find New Channels


Quote:

Citing declining sales, Salomon has decided to abandon the U.S. inline skate market and focus its efforts in Europe, Asia and Canada.

The decision means that Salomon skates, the third most popular brand in the world, will be absent from retail stores in the United States in 2006.

It is not clear whether U.S. online merchants will be allowed to carry the company's skates, although they say they hope to.

Salomon officials said market conditions forced them out of the U.S. market.

"While some markets -- notably those in Europe and Asia continue to flourish -- the (inline) market in the U.S. has declined substantially for several years in volume, mix, profitability and distribution," said Michael Adams, a senior Salomon vice-president.
Must've been a bad month.




post #2 of 3
Re: Salomon Pulls Out

Is that like Salomonus interruptus?
post #3 of 3
Thread Starter 
I don't think K2's interruptus would be more noticed. Less penetration into the market, especially with the safe skating accessories.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Sports