Originally Posted by Ott Gangl
The telephone rings!
"Hello, this is the ski school desk"
"Yes, I would like to schedule a lesson for me and my two kids sometime this week"
"Let me see now. This week would be difficult for a party of three, we have an opening for two in a group lesson at 2 p.m. Thursday and another single opening 9 a.m. Friday, would that suit you?"
"No, we want to take the lesson together."
"Well, the only way you could do this is to take a semi-private lesson from one of our top certified pro instructors but that costs quite a bit more, $600 for the first person and $300 for each additional for the day"
"Oh, that's quite steep, can't we take a half-day lesson?"
"Not really, we can't call in our top instructors and have them only work a half day, but should you come up with someone wanting the second half day lesson with him, we could work something out."
"Hmmm, what are the alternatives?"
"We are booked solid for the next two weeks, how about 9 a.m. on Monday in two weeks, we could fit all three of you in but you will have to pay a little premium because of the Holiday."
"OK, we'll take that, but I had no idea you were that busy and it would cost that much."
"Well, our instructors are highly trained professionals who make top dollar and are quite busy, just as your dentist and doctor and barber. May I have your credit card number to reserve that slot for you, you will be charged regardless wheter you show up or not because we have to pay our instructors, you understand' Good, well see you then."
You need to rethink your whole stance.