It's a very commercialized sport. I saw many walk away from skiing in the early 70's when ski areas began to get crowded and expensive. For a long time the emphasis has been on ammenities, grooming, fast, comfortable lifts, fancy slopeside accomendations. Now we have valet parking, lift cutting for "VIP club" guests, even a perfectly mancured private resort for millionaires. ctowns friend don't shy away from skiing because it is too cold. I think they would imagine themselves as tough as the rich old guys that they don't want to associate with.
A sport that was about going into the harsh enviroment of mountains in winter, experiencing nature and dealing with it on her terms is long gone within the boundaries of ski areas.
Does that stop me from doing it? Hell no! Of course I try to distance myself from the pampered elite by telemarking and snowboarding. I can't alpine ski because it IS very uncool. Yes, skiers are overwhelmingly rich white Republicans and their offspring.
Many of the kids recoil at this image, switch to snowboard and adopt the garb and argot of the inner city. The attitude that goes with this gangster personna makes these kids very unpleasent to be around, but I guess they look cool to those who share their adolescent angst.
Telemark has a worse image than alpine, insufferable gorp eating tree hugging PC bores like me, but this image is not widely known outside of the small population of regular ski area users. Outsiders rarely even know about or consider this option.
Let your friends snowboard! It's probably the most fun and definitely the least exhausting of the three disciplines. Alpine is third in grins and second in grimaces. Telemark is by far the most exhausting, another negative in my opinion but it might be the most fun, very close to snowboarding for happy joyful sliding experience. Alpine skiing is a distant third for a fun way to enjoy the slopes.
But, hey, it's not as uncool as snowblading