Originally Posted by jackwan1
This is Nov04 front cover page of the "outdoors" megazine in China.
I have (unfortunately not at home just now, so no details possible) one issue of the SKEE mag. The cover page looks much better and the whole mag is on very expensive paper.
The seriousness of the attitude is exactly my observation. Knowing the skyrocketing numbers of skiers and ski areas as well as the interest of the manufacturers and businesspeople it´s no surprise.
Btw, the leading European Sports Show, ISPO Munich, organized the first ISPO China in March.
Just imagine only one percent of Chinese population (1.3 billion) skiing...
Afaik, in countries where skiing has some tradition and suitable conditions it´s usually about 5%...