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Salomon and Atomic to be under the same roof

post #1 of 20
Thread Starter 
It is official now. Adidas decided to get rid of Salomon after 7 years and sold it to Amer Group Oyj of Finland which happens to own also the Atomic brand. Does this mean that Salomon will get better products out?
post #2 of 20
Quote:
Originally Posted by JohnSki
It is official now. Adidas decided to get rid of Salomon after 7 years and sold it to Amer Group Oyj of Finland which happens to own also the Atomic brand. Does this mean that Salomon will get better products out?
What happens to Solly trail, hiking, and running shoes?
post #3 of 20
Quote:
Originally Posted by comprex
What happens to Solly trail, hiking, and running shoes?
They'll now require atomic bindings.
post #4 of 20
Quote:
Does this mean that Salomon will get better products out?
Hmmmmm. I was wondering if Atomic was finally going to start building something I'd want to own.
post #5 of 20
wow....will they start putting wood in salomons then?
man a woodcore 1080...droools
post #6 of 20
This link will tell you more. They are getting arteryx, mavic and bonfire so I'm guessing shoes are going too.
post #7 of 20
This could be painful for Fischer. Fischer produces hundreds of thousands of pairs for Salomon. I would assume this relationship would end.
post #8 of 20
Even though we're joking now I do worry about the long-term trend. K2 (K2/Volkl/Nordica/Technica), Amer Sports (Atomic/Dynamic/Salomon) & Rossignol (Rossignol/Look/Dynastar/Lange/Kerma) are ending up owning everything. Fewer companies means less competition. It also means more pressure on the ski shops to just carry their lines. Finding shops that carry Elan, Fischer, Head and other brands is going to get harder.
post #9 of 20
it's about competing,raw material buying power and keeping production in europe.
post #10 of 20
Quote:
Originally Posted by Rio
Even though we're joking now I do worry about the long-term trend. K2 (K2/Volkl/Nordica/Technica). . . . . Finding shops that carry Elan, Fischer, Head and other brands is going to get harder.
K2 doesn't own Tecnica and Nordica.

The Tecnica Group owns Tecnica, Nordica, Dolomite, Rollerblade, the US distribution of Elan, and a minority share of Elan Global.
post #11 of 20

Rossignol

And Quiksilver owns Rossignol, dynastar, lange, Look and Kerma.
post #12 of 20
Quote:
Originally Posted by logruve
it's about keeping production in europe.
I don't know if I'd hold my breath hoping for that one.
post #13 of 20
i tell you this first hand.
post #14 of 20
you will see more consolidation coming with more outsourcing to asia. elan won't go away, they still are the largest producer in the world making skis for EVERYONE, not to mention snowboards. head is another that produces many skis under numerous logo's. amer wanted to do everything in it's power to keep production in europe, now the largest sporting goods company in the world can leverage the raw material vendors. 95% of a skis cost is in it's plastic.
post #15 of 20
This is bad news for new inventions and bad news for smaller companies, as the pressure to only distribute atomic products migth increase. Let's hope that the EU or USA impose heavy restrictions on Amer.
How could this happen anyway? Number 1 buys number 2 (or vice versa).
post #16 of 20
Quote:
Originally Posted by logruve
95% of a skis cost is in it's plastic.
How much is in the R&D, then?
post #17 of 20
let me clarify, 95% of the raw material cost is in plastic. not the landed cost or wholesale.
post #18 of 20
I agree with extreemcarver ... how will this play out in the racing world and the R&D that goes with developing race skis.

Atomic is the dominate brand in men's racing and salomon does very well on the women''s circuit. I understand that Atomic has been trying to get more women skiers to use their race skis.

Will consolidation reduce certain brands to niche skiers offerign a very limited range of skis and which will ultimately limit choice for consumers? Or will we see the same ski with different graphics? (that would be awful - remember when GM put a cadillac logo on a cavallier?)

It can only be a matter of time before one of the big groups buy up Head or Fisher.
post #19 of 20
this is speculation of course but Fischer is stand alone because of their aerospace division(where they make their money,not to say there skis don't but wing spars and other fun stuff make MORE money)
and Head was and maybe still is already owned by the austrian TOBACCO company/federation which prchased them in the 90s when they went/or were on the verge of bankruptcy. of course they are publicly traded now(in the tank no growth/profit since initial listing iirc) so i am not sure of the tobacco companies involvement any more...
post #20 of 20
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