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New skis in 2006, Atomic/Dynastar/K2 - Page 3

post #61 of 66
Coach There are some problems that The Manufacture and dealers relations and anti trust laws. The Auto Industry as well asa great many other Industries have been dealing with this for years. As I understand it. A Manufacturer can't tell a dealer what they can sell a ski for. thats called price fixing. But there are ways to get around that. One is by haveing some sort of joint advertizing contract. In that contract the dealer agrees to only advertize a price that both parties agree to in the contract. Anoth problem is the Big box retailer. They are like the 800 lbs Gorilla in this. The big Box retailer who is ordering 10-20 million dollers a season from brand x gets to dictate a lot of the terms of the contract. Also The Manufacturer shots themsleves in the foot with all the pro deals retail sales deals and The rest of the swage that they put out there to promote thier skis. A lot of that makes it's way on to ebay. Even small ski shops haveing a bad season will use ebay and the like to move gear. I really can't blame them. I do feel for the small shop. They are under a lot of pressure from all sides. I said this before the shop that sees a nitch and does the best job of working that nitch market is the one that will make it in the new world of online and big box retail sales. You may agree or disagree with Surefoot but they are the fastest growing shop in the ski industry. Other shops need to take a look at what they did right and see how they can also find a nitch to exploit
post #62 of 66

I don't dispute any of what you stated, but you did omit a key point that the manufacturer has total control over within the law: Who they sell to.

If you sell to everybody that walks down the street and calls themselves a ski shop, a rep, a big box seller, etc...Expect people to come to you with warranty issues on skis they purchased from God knows where, and expect a portion of your market to be "choked out" by the circumstances you, as a manufacturer, helped create.
post #63 of 66
Originally Posted by Coach13
Under no circumstances should they punish the consumer because they failed in a, b, and/or c.
Coach, I agree with you in principal. I was making that point to illustrate that the "warranty" defense is not effective at "educating" the consumer against the pitfalls of buying online.

As an aside, I do have a hard time with a consumer that buys a $199 Atomic from Overstock.com and expects a replacement pair a year later.

Originally Posted by Coach13
The manufacturer earned their $$ on the original sale regardless of who it was to. If they're doing nothing to assure that the skis reach the consumer through an authorized dealer, it's pretty shady on their part IMO to not protect the consumer by honoring a warranty.
In the strictest sense, this isn't necessarily true. A significant percentage of the ski product offered online comes from outside the USA - places the US distributors have no control over. Yet, they end up footing the warranty bill for skis they never sold. All of this is still regardless of how "tight" their US distribution controls are.

I hate to throw him a bone, but this is what pistonbully was talking about. The difficulty the US distributors have is convincing their respective mother companies in Europe that they need to clamp down on this sort of thing. That's because most of the rest of the world doesn't buy ski equipment online in the quantities Americans do, so nobody else is complaining.
post #64 of 66
"As an aside, I do have a hard time with a consumer that buys a $199 Atomic from Overstock.com and expects a replacement pair a year later."

This quote above is an issue all of us should have a problem with. While Pistons point is well taken, it is an issue to be taken with the highest level of consideration. I love a free market economy, hell is how I make a living!!! Ask cotton, soy, and corn farmers what it is like to be subsidized and have to rely on the govt. Lets take a look at what happens when there are not any controls on an industry:

Strong survive......week die, and in the end the consumer wins due to innovation from the companies that survive, and overall lower prices.

When there are controls:

You get less innovation, more companies with bland product and inflated prices due to artificial protection.

Now that being said don't you long for the years when th energy industry was regulated, remember Enron, or in this case will it be Elan......sorry it was a better rhyme than Atomic.
post #65 of 66
Sellnit, I don't get the relevance to my quote.
post #66 of 66
Bottom, line is that a buyer trying to use warranty on something that does not have it weakens the entire market! It weakens Atomic, the buyers trust, and the image of the industry. The analogy I used may have been a bit complex, but one company deceiving the public is the same as another, whether or not it is intentional. In this case Atomic may not be aware of the problem, but they are responsible for it in the end, and are the ones that look bad. Regardless of the intent or knowledge the ultimate outcome is not a good one.

I probably made this more complicated than it needs to be........simple version.........:

Overstock selling mainline skis= bad for industry

There we go!
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