What a shame... Does Quicksilver (Roxy for the girls) make surf boards? I've only seen apparel: T-Shirts, sandals, baggy pants, watches etc. Sell is the term, not necessarily make. I don't know to what extend of what they are selling is rebatched, not genuine, but it's quite some, dude.
They can't touch companies like DaKine or Schoeffel, to name a couple, IMHO.
On the bright side, they spend money on riders and events. Compared to overall revenue it might be pocket change, to the riders it's not.
I can't tell how many companies they've bought before, which, like Rossignol, offer genuine product. I believe that would be the measuring stick...
Would have to speculate here, but I believe sooner or later Rossi skis and snowboards will come from China or other low cost company.
On the side: As far as watersports are concerned, F2 has a substantially different background, in windsurfing, actually. Yes, they only shape their boards and manufacturing takes place in Thailand. Saving grace: most of all windsurf boards come from there (Cobra factory) anyway, no matter what manufacturer. And it's not your classic outsourcing case either... they've been the first to figure out how to make windsurf boards which hold together despite the mass production environment. The Thai's in this case earned their position the old fashioned way: better product.
Volkl, oh well... Their kid's skis already came fom Elan (Slovenia) before K2 took over. Genuine production of Volkl skis in Germany continues to erode. As far as I read (Spiegel magazine, Germany), K2 switched some production ("entry-level" ski line) to China already.