The "give you a refund if you're unhappy within the first hour" policy has been around for at least a decade or so, at various areas. The ones I know of that had it don't anymore. I think it winds up frustrating people who don't understand the (significant) limitations, more than it makes people happy.
The only situations in which having the policy is advantageous (maybe) to the area are: (i) someone shows up, decides it looks crummy enough he won't bother buying a ticket, but buys one anyway because of the refund policy, then finds out it isn't as crummy as he thought or (ii) someone buys a ticket thinking he can get a refund, but he can't. It's highly questionable whether the second is advantageous: though you've pocketed 40 or 60 dollars, you've irritated a customer. This strategy works great for three-card monte dealers, but may not be great for a ski area, which has slightly higher capital needs and lower margins than three-card monte dealing.