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So I was at the Snowbasin (Utah) demo day and I noticed something interesting. (I'm quite sure I'm not the first to notice)

During a demo of the new Top Fuel with the Marker XBS binding system...when they are on your feet, the XBS logo is upside down facing you and spells out "SEX" plain and simple. I guess the old notion of 'sex sells' might hold true (or they hope) or maybe it was just a designer having fun with the font/logo. :