Recreational skaters aren't figure skaters. Their cash involvment is minimal.
Figure skaters do jump. They have coaches. They train. This costs money. They can pay as much for just sharpening their skates than the average recreational skater will pay for their whole season, equipment included.
My mistake is thinking that figure skating is sold to figure skaters. It's not.
It's sold to the public by Disney and stars on ice etc. The public cares because it's pretty to watch and they can see world champions skate to music for $25 a seat. Figure skating is big easy money for the promoters.
OTOH, skiing is way harder to promote, there are much fewer opportunities to get cash from the general public through skiing events than from skating events. It's only pretty to watch if you know how to ski. Otherwise, it's as foreign as a sport can get.