Goretex was unique several years ago, but that is no longer the case. Today you have many similar products that are as good as, or even better than, Goretex. As far as I understand goretex is not as soft as some of the materials out there today. I also noticed that the current trend towards soft shell garments is very strong. Today's designs are very clean, urban style (read snowboard influence) and less technical than traditional alpine wear. I prefer the traditional alpine wear, but the designs are not very well suited to my short, stocky body (as I found out when trying several suits at the Toronto ski show).
So I finally bought a modern "soft shell" suit made by Descente DNA (Descente calls their material Dermizax). It is incredibly light and soft and even a little stretchy, while retaining impermeability and breathability. We'll see how good it is in the winter. Could not be too bad if Vail Resorts selected Descente DNA clothing for their staff. But it certainly has a more urban snowboarder look than my old North Face ski suit.
As long as it keeps me warm, who cares.