From extremely unsophisticated dresser who'd shop a lot at Walmart if there was one near my house: modern long johns, weather resistant shell jacket and pants, wool/poly blend sox, everything else off the shelf. Mostly generic brands, except jacket which is old Roffe. Ski mostly in the mid-Atlantic, where you can often get away with very inefficient and/or low tech clothes. I'm on tight family budget and only get to slopes 10-20 times per season, funding slanted towards lift tickets, not wardrobe. Still have some 1970s type accessories like what pheft and gatecrasher mention and use occasionally to outfit family (cheap leather work gloves w/ fluffy cotton lining are very comfortable on dry days). Darn kids tend to grow and usually get new, off the shelf winter coats each school year. No doubt, people who ski/ride daily in severe cold temps or deep powder can benefit from a higher ski clothing budget than mine.