Originally Posted by sjjohnston
When will journalists catch on that having a writer who knows nothing about the subject rewrite a press release just makes the magazine look stupid?
Even worse when it´s the ski magazines writing that way!
I observed they way it spreads at the biggest European trade show, the ISPO in Munich. The press release blabla gets into some "specialized" magazines covering the show and reporting about the products exhibited. Journalists from other mags take them, happy to get the stuff which they can either copy, or cite or paraphrase. They did their job: they took the reliable source and kept to the "original" not thinking/knowing/caring whether it´s 80% press release or an objective text.
"I wish the ski magazines would run articles debunking bogus technology, there seems to be alot of it in the ski industry."
I wish so too. I hope you can imagine the advertizer seeing an article on gimmicks he presents to gullible readers/customers. Being the most prolific writers on gear in the Czech Republic I have my experience. No chance to get a thing like that published - the Publisher himself knows what he can and can´t afford.
: Just thinking about it would bring me to drinking as well.