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EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › Ski Gear Discussion › k2 bought volkl and marker, now what?
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k2 bought volkl and marker, now what?

post #1 of 4
Thread Starter 
so now that k2 has bought volkl and marker, and is the largest ski company in the world, are their products gonna shit out like salomon did when they got big?
post #2 of 4
Quote:
Originally Posted by mad323
so now that k2 has bought volkl and marker, and is the largest ski company in the world, are their products gonna shit out like salomon did when they got big?
No.

BTW - this is old news. Try the search function, you'll find more on the topic.

Quote:
Originally Posted by Inspector Gadget
I just got an email response from the Volkl rep that I work with; I won't paste it here, but I will give you the Reader's Digest abridged version:
  • In the U.S. market, there will be no effect at the warehouse/rep/retail level.
  • Technica was not/is not for sale; distribution is the basis for the Volkl/Technica relationship in most markets
  • K2 skis does not now own Volkl. K2 Holding does. K2 Holding, being public, must make sound investments, and then show a profit for their stockholders.
  • Enhanced worldwide distribution issues are as already mentioned.
  • It makes no sense to combine warehousing, customer service, reps, etc. Reason: K2 ships into the US from China, so the best place to warehouse is Seattle. Volkl comes in from Europe, so the NE U.S. is the best place to warehouse. Cust service & reps from both Co's have full plates...combining would negatively affect the retailer. No one wants that.
  • When the question - about dumping the German R & D department & putting a volkl sticker on a K2 ski - was asked during the aforementioned conference call; the person asking the question was assured that that will not happen.
  • Net result? The 2 strongest brands in this country right now are Volkl and K2. They will now get stronger. Net result for Salomon et al? Not so good.
In my opinion, the net result of this acquisition will be largely invisible at our level of the food-chain.

Thank goodness
post #3 of 4
I thought K2 was made in america. Why do they have to ship in from China?
post #4 of 4
Thread Starter 
Quote:
Originally Posted by Lars
I thought K2 was made in america. Why do they have to ship in from China?
they used to be made in america, until they moved their plant over to china. design is still done in vashon, washington.
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EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › Ski Gear Discussion › k2 bought volkl and marker, now what?