I can see you might explain it that way especially when you hear in the video clip that Steve Smart mentioned about the bad Japanese economy etc.
But I think it is more than that. In fact, there were a few ATOMIC video productions last year that I saw with the Japanese demo skiing like that. Since I don't understand Japanese, I did not understand the commentary in those videos.
I believe they are trying to experiment something and not as a gimmick to lure new market.
For a never ever skier, teaching him in a way which is completely contrary to the accepted principles makes no sense. Besides, their parents and friends are all 'good' skiers. Japanese are very disciplined. All skiers take lessons and they never ski sloppily.
Japanese skiers are very knowledgeable about the technical aspects of skiing, and much more so then the general U.S. skiers.
For a small country, Japan has over 600 ski resorts. Yes, 600 big or small !
I will say that with the young people, over 50% ski or ride. And I was in Japan skiing just this past season and the resorts were very full.