Squaw/Alpine is going after the Chinese market by partnering with one of the ski resorts that will be part of the 2022 Beijing Winter Olympics. They have plans to create a Chinese language website in the near future.
"SAM Magazine—Zhangjiakou City, China, May 27, 2016—In a move aimed at tapping into the growing Chinese tourist market, Squaw Valley Alpine Meadows has entered into a “strategic alliance” with China’s Genting Secret Garden Resort, one of the host areas for the 2022 Beijing Winter Olympics. California is currently the top U.S. destination for Chinese travelers, who spent $2.5 billion in California in 2015, according to research by Visit California.
The relationship will offer five free days of reciprocal skiing/riding for season passholders at each resort, as well as exclusive discounts at the other resort. Plans also call for cross training of resort staff and management exchanges to help prepare each resort for a greater number of visitors from the other destination. . . ."