Anyone notice what's been going on at Meadowlands in NJ lately? The megaplex called American Dream may actually open in 2017. According to SAM, SNOW Operating is going to work with developer Triple Five on the indoor ski/snowboard and snow tubing center. The slope will be 800 ft long and be housed in a 12 story building. The name is going to be Big Snow America.
SAM Magazine—East Rutherford, N.J., April 5, 2016—Developer Triple Five and resort operating group SNOW Operating are partnering to operate North America’s first indoor snow center, “Big SNOW America,” at American Dream when the megaplex at the Meadowlands Sports Complex opens in 2017.
Big SNOW America will comprise 180,000 square feet of the 3 million square-foot American Dream complex. The 12-story snow center will offer year-round skiing, snowboarding, and snow tubing, as well as indoor snow play and event spaces. Surrounding the snow center will be a collection of snow-focused retail outlets, dubbed “The Shops @ Big SNOW.”
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SNOW Operating is a consulting company that works with ski schools, large and small. Part of what they do is help design terrain features in teaching areas to help beginners have more fun on their first day. Killington, Jay Peak, Snowbasin, Snowmass, Whistler, Snowshoe, Seven Springs are some of SNOW Operating's clients.
The American Dream at Meadowlands has been in the planning stages for quite a while. Triple Five took over the project in 2013. The press was invited to look inside for the first time Fall 2015. Triple Five is an company based in Canada that also owns and manages the Mall of America in MN and the West Edmonton Mall in Alberta, Canada. The West Edmonton Mall includes 5.3 million square feet and includes a roller coaster, wave pool, and a lake . . . all indoors . . . and parking for 20,000 vehicles. In Jan, Primark announced plans to have a 100,000 sq ft store in American Dream. Other anchor retail stores include Saks Fifth Avenue and Lord & Taylor. The plan is to have parking for 30,000 vehicles. The size of the movie complex and performing arts center was scaled back since initial announcements.
- More than 400 retailers, restaurants, and services
- 300,000-square-foot indoor amusement park and water park
- Indoor ski and snowboard park, 12 stories high and 800 feet long
- Observation wheel with 26 15-passenger gondolas with a view of NYC
- Performing arts center that seats 1500
- National Hockey League-sized ice rink
- Movie complex with 1400 seats in 12 theaters
- SEALIFE aquarium
- 18-hole miniature golf course
After the press viewing in the fall, local media wrote articles. After so long, clearly some people are skeptical the project will be successful.